Rutendo Chitiyo

About

I am a data-driven digital marketer passionate about the intersection of media, marketing, and analytics. With a Master’s in Marketing & Analytics from Hult International Business School and direct experience in social media management, PR, and brand engagement, I specialize in turning insights into strategies that drive measurable growth. My expertise lies in: • Digital Marketing Strategy & Execution • Social Media Management (TikTok, Instagram, Facebook, LinkedIn) • SEO & SEM (Google Analytics, SEMrush, SpyFu, MozBar, Google Ads) • Data Visualization & Analytics (GA4, Tableau, Power BI, Excel) • Content Marketing & Email Marketing (HubSpot, WordPress, Canva, Adobe) • Influencer Marketing & Brand Development I have designed and optimized campaigns that boosted engagement by up to 30%, increased event attendance by 40%, and supported targeted growth strategies that achieved measurable reach and ROI. From launching influencer campaigns on TikTok to developing data-backed SEO strategies, I thrive at the intersection of storytelling, community building, and performance marketing. I am especially interested in roles that allow me to blend creativity with analytics, whether it is optimizing paid campaigns, leading cross-channel brand storytelling, or building strategies that connect with Gen Z and Millennial audiences. Let’s connect if you are looking for a purposeful marketer who combines strategic thinking, creative execution, and analytical rigor to make brands stand out.

Experience

• Marketing and Community outreach intern · Magna Youth Action2020-06-01 – 2020-12-01

  • Managed Facebook content to enhance community engagement. • Led grassroots marketing through flyers, banners, and in-person outreach. • Researched community needs to improve campaign effectiveness. • Monitored engagement and optimized outreach strategies

• Digital Marketing Intern · Viva City2632020-02-01 – 2020-05-01

  Managed social media platforms by creating content, scheduling posts, and monitoring engagement. Organized and executed online model competitions, facilitating public voting and audience participation. Led WhatsApp training sessions and coordinated special projects with managers. Assisted in brainstorming PR strategies and researching industry trends to enhance marketing efforts. Proofread marketing materials and provided administrative support to ensure campaign effectiveness.

Education

• Hult International Business SchoolMasters in Marketing and Analytics, Marketing
• University of ZimbabweHonours in Applied Media and Performance, Communication and Media Studies

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