Ryan Fann

About

Whether it's figuring out how to develop marketing processes at a startup, navigating and creating fantasy worlds with my friends in TTRPGs, or traveling the world as a digital nomad, I love the thrill of continuous learning and applying what I know to new environments. In my most recent venture, I've started my first full time job as a Marketing Coordinator at Aloa, a tech startup that helps other startups outsource their software development. I'm very new to the marketing world and I know I have a lot to learn. If you happen upon my profile and want to help out a new grad, I would love to schedule a coffee chat with you -- my LinkedIn messages are open!

Experience

• Customer Success and Operations · Subject09-01-2024

  Responsible for ensuring customer satisfaction and optimizing operational processes to enhance customer experience.

• Product Marketing Manager · ANOMIE RPG04-01-2024 – 10-01-2024

  AnomieRPG is a collaborative writing game that offers storytellers a novel approach to building a sandbox world for their characters to live in. The game offers world-builders accessible creative prompts and frameworks rooted in sociology. This bootstrapped project is set to launch on Kickstarter in late July 2024. Applied business and interaction design frameworks learned in IDEO courses. Managed production timelines for promotional materials/social media content, the product itself, and the infrastructure for the marketing funnel (website, email campaigns, Kickstarter page). Coordinated tasks with a core team of 7 people (3 interns, 2 artists, 2 founders) for various projects using Jira. Conducted customer discovery and market research for branding and pricing decisions. Mapped customer journeys and user flows for gameplay and website experiences. Created a career growth plan for interns, introducing them to SEO and User Research concepts and having them own projects that tap into their Genius Zone.

• Marketing Coordinator · Aloa01-01-2023 – 04-01-2024

  Developed Aloa's Marketing Playbook. Managed content strategy and grew a team of writers. Conducted user research for Marketing and Customer Success.

• Marketing Intern · Aloa09-01-2022 – 01-01-2023

  Used assumption testing to plan user research goals. Conducted client interviews to create User/Buyer Personas. Strategized and executed Content Marketing campaigns (email, social media, startup glossary). Analyzed current state data analytics (Google Analytics, Mailchimp, ARefs). Learned software development, outsourcing, and startup terminology.

• Digital Marketing Fellow · Experience Lab06-01-2022 – 01-01-2023

  Obtained Google Analytics and Hubspot Digital Marketing Certifications. Worked with a start-up starting in September 2022.

Education

• Pitzer CollegeBachelor of Arts - BA, Cognitive Science Major, Economics Minor

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