Sabina Bower

About

With a Bachelor of Business Administration from Bloomsburg University of Pennsylvania, I have established a dynamic career in creative direction and brand management. As the Founder and Creative Director of Out Brand Them, I have led a Seattle-based design studio to deliver transformative website design and branding solutions, achieving significant increases in client conversion rates and e-commerce sales. At Templify, I enhanced user experience and brand identity, driving engagement through innovative digital templates. My role as Brand Campaign Manager at Diadem Sports involved orchestrating multi-channel campaigns and strategic content planning, resulting in substantial growth in website traffic and partnerships. Additionally, my experience in public relations at Braithwaite Communications has honed my skills in media relations and strategic communication. My career is marked by a commitment to creative excellence and strategic innovation, consistently delivering high-impact solutions that enhance brand visibility and customer loyalty.

Experience

• Founder & Creative Director · Out Brand Them01-01-2018

  Founded and led a thriving Seattle-based design studio, delivering impactful website design, branding, and e-commerce solutions for bold, innovative brands across industries like beauty, fashion, lifestyle, and tech. Spearheaded the creative vision and strategic direction for every client project, transforming ideas into high-converting websites and standout brands with a proven track record of success. Achieved 50% average increase in conversion rates for clients by implementing data-driven design strategies that enhance user experience and drive sales. Managed over $1.5M in e-commerce sales for clients through optimized Shopify websites and targeted marketing efforts. Led a talented team of designers, developers, and marketers, completing over 100 successful projects with 98% client satisfaction rate and over 85% repeat business. Delivered a 60% increase in website traffic for e-commerce brands by combining creative design with SEO strategies and personalized marketing campaigns. Partnered with global brands and startups, consistently creating tailor-made solutions that boost visibility and build lasting customer loyalty. Developed and implemented brand identity strategies that have helped clients grow their social followings by 200% on average.

• Owner & Creative Director · Templify08-01-2020 – 07-01-2024

  Founded Templify, an e-commerce store dedicated to offering digital templates designed to enhance and organize various aspects of life. Led a comprehensive redesign of the Templify website, enhancing user experience and elevating visual appeal to drive engagement and conversions. Conceptualized and developed a refreshed brand identity, introducing a new logo and a suite of diverse visual assets that resonated with Templify's core values and market positioning. Fostered engaging user-generated content initiatives, leveraging authentic, organic-style content to showcase Templify's digital products and connect deeply with the target audience. Formulated and executed creative strategies aligned with Templify's brand objectives and market positioning, ensuring a cohesive and impactful creative direction.

• Brand Campaign Manager & Director of Social Media · Diadem Sports04-01-2023 – 02-01-2024

  Contributed to comprehensive, multi-dimensional content initiatives spanning written, video, interactive content, influencer and social campaigns, live and virtual events, podcasts, and other mediums. Coached cross-functional teams in developing 50+ product brand guidelines that consistently enhanced brand identity. Finalized Creative Briefs for Video and Photoshoots, aligning creative assets with brand strategy. Maintained regular communication with Editorial and Branded Content teams, ensuring seamless visibility and collaboration across departments. Created successful pitch decks for high-stake presentations resulting in over $880,000+ in partnerships for the company. Researched competitor positioning and consumer preferences, leading to a product redesign that boosted market share. Implemented a centralized Project Management Database system resulting in a reduction in asset retrieval time for our Creative Team and an increase in the use of on-brand visuals across marketing campaigns. Spearheaded brainstorming sessions with sales, account management, and branded content teams, leading to the development of impactful strategies. Created real-time and scheduled content, contributing to strategic content planning for Reels, Carousels, Stories, Broadcast Channels, and more while following two major sports schedules and professional athletes' games. Oversaw the scheduling of all social media calendars, using Hootsuite, to ensure timely and relevant content delivery. Orchestrated multi-channel campaigns that combined social media and email marketing, driving website traffic to increase by roughly 25% in Q3 2023. Spearheaded cross-team collaboration with the Sponsorships Manager to develop and execute digital marketing strategies for the sponsorship program, which resulted in a 40% increase in applications and a 20% growth in visibility. Managed advertising campaigns leading to gross sales of $2.4 million.

• Public Relations · Braithwaite Communications01-01-2022 – 02-01-2023

  Worked in public relations, likely contributing to media relations, press release creation, and strategic communication efforts to enhance the company's public image.

Education

• Bloomsburg University of PennsylvaniaBachelor of Business Administration - BBA, Business Administration and Management, General
• South Williamsport Area Junior/Senior High School

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