Sabrina Gallier

About

With a robust educational background in Communications and Advertising from San Diego State University and Pontifícia Universidade Católica do Rio de Janeiro, this marketing expert has carved a niche in demand generation and brand strategy. Currently serving as VP Demand Generation, Global at OverIT - Field Service Management, they lead global demand generation strategies. Previously, as VP of Marketing at Dash Energy, they launched three products, optimized customer journeys, and significantly reduced customer acquisition costs. At INOAR USA, their marketing leadership tripled sales in six months. As a Fractional CMO, they developed custom marketing strategies and advised top executives.

Experience

• VP Demand Generation, Global · OverIT - Field Service Management04-01-2023

  As VP Demand Generation, Global, likely contributions include leading demand generation strategies, optimizing lead generation processes, and driving growth initiatives.

• VP of Marketing · Dash Energy11-01-2020 – 04-01-2023

  Successfully launched 3 products, developing UX brand experience and product marketing. 2K leads and over 200 paying customers in 1Q post-launch. - Implemented full tech stack for 3 websites, workflows, drip campaigns - Developed Lifecycle Marketing strategies from market research to account creation - Managed a high-performance marketing team - Optimized customer journey to a 9% conversion rate - Managed budgeting, ROI, optimized CAC from $550 to $210 in 4 months

• Marketing Advisor, Head of Marketing · INOAR USA01-01-2019 – 10-01-2021

  Continuous brand management, brand development, and digital strategy for the team. Sales tripled in the first 6 months for this best-selling Latin America haircare brand. - Optimized e-commerce journey - Developed social media marketing strategies including targeted influencer marketing - Deployed segmented email marketing campaigns - Launched paid campaigns including google and Instagram shopping

• Fractional CMO - Consultant · Self01-01-2017 – 12-01-2020

  By modeling a sales funnel, I develop a marketing and brand strategy to ensure maximum demand generation and optimum channel programs, delivering the best ROI. - Act as an in-house fractional CMO, developing custom marketing strategies - Build teams with strategic onboarding - Advisor to CEOs, Product Leads, and Sales Teams

Education

• San Diego State UniversityBachelor, Communications - Advertising Emphasis
• UC San Diego
• Pontifícia Universidade Católica do Rio de JaneiroBachelor, Communicação - Publicidade e Propaganda

Similar talent on Pangea

Keerthana D.Marketing Operations Leader | ABM & Demand Generation StrategistThiago V.Senior Demand Generation & Performance Marketing Leader | 12+ Years (ABM, Paid Media, AI Workflows)San Francisco, CAPratibha J.Growth Marketing Strategist | Demand Generation ExpertSunnyvale, CALuke P.Demand, Growth, and Product MarketerFort Collins, CO