Sahil Tyagi

About

A seasoned performance marketing | Growth leader with 4 years of experience driving growth and profitability for D2C and e-commerce brands through data-backed paid-media strategies. Experienced in partnering with senior leadership and cross-functional teams to analyze market dynamics, identify untapped opportunities, and develop end-to-end growth solutions. My expertise spans: - Strategic Playbooks & Go-to-Market - Data, Automation & Technology - Growth & P&L - Leadership When I’m not deep into campaign dashboards, you’ll find me exploring the latest in marketing AI, mentoring junior analysts, or sketching out the next growth-hacking experiment. Let’s connect if you’re looking to scale performance marketing with rigorous processes, cutting-edge tools, and a relentless focus on profitability.

Experience

• Coe Manager - Google · ShopDeck02-01-2025

  Part of NRR Project - Building and operationalizing ShopDeck’s proprietary Google Ads playbook, boosted CM2-positive brands from 42% to 68%, and API-based automations and optimizations.

• Growth Manager · ShopDeck06-01-2024 – 02-01-2025

  Co-developed an advanced Meta Ads profitability playbook and deployed across 240+ D2C brands; 27% of the cohort were continuously CM2 positive, drove CAC below 10% of AOV, led a 16-member growth team.

• Assistant Manager Profitability · ShopDeck07-01-2023 – 05-01-2024

  Led a pilot outsourcing program that cut acquisition cost per profitable brand by 29% (–$230/brand), enabled 35% of cohort brands to exceed 5% CM2 on AOV via Meta Ads, and grew the cohort to 200+ brands.

• Assistant Growth Manager · ShopDeck10-01-2022 – 07-01-2023

  Scaled performance marketing for 65+ brands, growing ShopDeck’s ARR from $60 K to $450 K in nine months; generated a $10.5 M GMV run-rate with an average ROAS of 8 and maintained >5% CM2 profitability for 70% of brands.

• Growth Consultant · ShopDeck02-01-2022 – 10-01-2022

  Strategized and executed Meta Ads campaigns for 20+ brands, achieving a $150 K ARR run-rate; drove CRO, P&L management, pricing strategy, and optimized cancellations, RTO, and returns to sustain profitability.

Education

• Indian Institute of Management, KozhikodeMaster of Business Administration - MBA
• National Institute of Fashion Technology IndiaB.F.Tech, Apparel and Textile Manufacture

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