Sam Tolman

About

Hi, I’m Sam, a Marketing Designer with over 5 years of experience creating impactful visuals that drive engagement. I’ve worked with organizations like Mayo Clinic and OpenSesame, along with tech startups and agencies, to develop designs that elevate brands and deliver results. I’m passionate about solving creative challenges and bringing ideas to life—let’s connect to discuss how I can help with your next project.

Experience

• Senior Web Designer · Good & Gold Marketing Agency09-01-2023 – 01-01-2024

  - Conducted in-depth client consultations to understand brand identity, target audience demographics, and business objectives, translating insights into compelling web interfaces. - Executed usability testing and gathered feedback to enhance website functionality and improve user experience, increasing engagement and satisfaction. - Managed concurrent projects, ensuring on-time delivery within budgetary constraints while providing mentorship for junior designers, fostering a collaborative environment for effective project goal achievement.

• Lead Web Designer · Accumatic02-01-2023 – 08-01-2023

  Led end-to-end design of Accumatic's marketing site, ensuring stakeholder alignment and a cohesive online presence. Collaborated with engineering teams for cross-platform functionality and optimized user experience. Achieved a 33% increase in user conversion within 30 days, contributing to a successful site launch and driving positive user engagement.

• Lead Product Designer · Mayo Clinic08-01-2022 – 12-01-2022

  - Designed, developed and launched new internal products through conducting user interviews and research, developing site maps and high fidelity and conducting user product tests. - Developed and designed sites and pages through Wordpress, working with engineering and AI teams for proper deployment. - Tested designs of the website visual imagery for websites and ensuring that they are in line with CDH branding while reducing bounce rates and increasing readability. - Conceptualized creative ideas for an internal Mayo Clinic team websites, collaborating with stakeholders to execute a unified vision and design.

• Marketing UX/UI Designer · OpenSesame02-01-2019 – 2022

  - Researched, designed and built new email, landing page and website templates through rigorous user research including but not limited to A/B testing, contextual inquiry and analytics. - Provided best practices and guidance for new marketing campaigns website designs by showcasing user personas and patterns, primary research and programming concepts. - Lead rebrand of OpenSesame marketing imagery and typography, working with leadership and department stakeholders to understand and collaborate in a design thinking process. - Increased user conversion rate by 7% for website traffic and 15% for email and landing page traffic.

Education

• Designlab

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