Samantha Pallini

About

Over the past few years, I've honed my skills as a seasoned Digital Marketer, Social Media Manager and Content Creator. I specialize in enhancing the online presence of B2C and B2B businesses by crafting unique and engaging content for social media, paid advertisements, websites, email campaigns, and designing promotional material. My career has taken me across the country to promote companies at trade shows and networking events. My expertise encompasses social media management, content creation, email marketing, website development, paid advertising, brand development and awareness, and customer experience.

Experience

• Vice President of Branding and Social Media · Republic Jet Center2023

  Develop, coordinate and implement marketing initiatives, programs and campaigns while promoting brand awareness. Execute marketing campaigns, including weekly email blasts, digital advertising and social media content. Gather and analyze information to identify new markets and customers, demand for services, and efficacy of existing marketing campaigns and strategies. Collaborate, participate in and coordinate promotional activities, including attending trade shows and customer appreciation events. Manage the brand identity and social media platforms of Republic Jet Center, while increasing following and brand awareness. Propose marketing concepts while designing and photographing website, social media and advertising content. Assist management with a variety of tasks related to the growth and promotion of Republic Jet Center.

• Social Media Manager · The Social Savvy2022 – 2022

  Plan and execute social media strategy across social media platforms, such as Twitter, Instagram, Facebook, Tik Tok, and Linkedin. Manage multiple client accounts and ensure all engagement with the brand is appropriate and amplifies the company mission and message while staying up to date on current social media trends. Communicate with clients on a daily basis to ensure all expectations and deadlines are being met. Analyze data from social media posts to determine effectiveness and engagement. Develop and implement email marketing campaigns using Mailchimp. Utilize Wix to design and establish user-friendly websites. Create unique and engaging social media content using Canva.

• Social Media Specialist · Seopoint2022 – 2022

  Create social media content for multiple clients. Develop social media platforms by planning and executing designs. Produce digital content and work closely with marketing managers to create individualized content for each client.

Education

• Farmingdale State CollegeCriminal Justice: Law Enforcement Technology

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