Sanduli Alwis

About

Hi 👋 I'm Sanduli. I've been passionate about the digital world for as long as I can remember. I get excited about using pop culture and digital moments to drive awareness to brands in out-of-the-box and approachable ways. I believe that building a strong sense of community online is essential to a successful brand. This is why I co-founded Doubleclick - we're a social-media forward agency that is committed to growing brands big & small on your favourite social media platforms. I've worked and consulted for brands such as Olay, Wattpad, We Are Women & Equifruit, so you can trust that I'm equipped to bring your social presence to the next level. Outside of my alarmingly high screen time, I also love fashion and travelling 🤍

Experience

• Brand Manager - Olay Skincare · Procter & Gamble05-01-2023 – 05-01-2024

  ● Delivered a best-in-class go-to-market campaign for the new Olay Super Serum through excellent execution of a comprehensive marketing plan across diverse channels, including paid social, influencer campaigns, PR, TV and paid search, resulting in it becoming the #1 serum innovation in the market. ● Led a high-impact OOH subway station takeover through cross-functional collaboration with key stakeholders and creative/media agencies to create premium assets, leading to a 58% sales lift upon campaign launch. ● Implemented agile content pivots to branded/influencer assets based on new insights on the 40+ consumer, leading to a 57% increase in catching attention rate, and a 29% increase in holding attention rate on Meta platforms.

• First Year Representative ⏩ Director of Conference ⏩ Co-President ⏩ Senior Advisor · York Marketing Association (YMA)09-01-2019 – 2023

  YMA fostered my love for marketing throughout my time in university. When I was elected as co-president, I had the opportunity to lead a team of 20 executives to plan and execute 12 university wide initiatives, generating value through development workshops to over 250+ members. ● Transitioned flagship conference to online platforms by identifying pain points and analyzing partner feedback to create a structure that emphasized 1:1 connections, leading to a 33% increase in corporate partners. ● Improved digital marketing strategies by creating video content (TikToks, Reels) in order to better promote the value of our flagship conference to members, resulting in tickets selling out 2 weeks earlier than in previous years.

Education

• Schulich School of Business - York UniversityBachelor of Business Administration, Bachelor of Business Administration - BBA

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