Sarai Gonzalez, MBA

About

With a strong foundation in business administration and marketing from East Carolina University, I have developed a diverse skill set through various roles. As a Content Creator, I design and implement content strategies, engage audiences, and conduct data-driven analysis to optimize SEO and customer engagement. My experience as an Administrative Support Specialist at ECU's College of Business involved managing service requests, organizing projects, and ensuring compliance in procurement and budgeting. Previously, I led a team as the Student Technology Center Lab Manager, where I managed technology requests and provided training. My roles as a Peer Mentor and Resident Advisor honed my leadership and communication skills, fostering community and supporting student development. My educational background includes an MBA in Administration - Student Affairs in Higher Education and a BSBA in Marketing and Supply Chain Management, equipping me with the expertise to excel in dynamic environments.

Experience

• Content Creator · Freelance04-01-2024

  Designing and implementing content strategies that align with the company's objectives. Creating and managing marketing materials that educate and inform about products or services. Engaging with audiences directly via email and social media to spur conversations and generate leads. Conducting data-driven analysis to pinpoint competitive positioning, optimize SEO, and understand customer preferences. Monitoring and analyzing website traffic to pinpoint opportunities for enhancement and optimization.

• Administrative Support Specialist · East Carolina University - College of Business08-01-2022

  Strategize 50+ weekly service requests from faculty and staff to support operations and procurement/budget businesses developments to the Executive Director of Technology, Information, and Operations. Organize quarterly projects alongside Executive Director, extending from the College of Business to the entire ECU community, weekly updates on day-to-day operations. Maintain proactive knowledge of in-depth understanding and integration of a wide variety of University and College policies, procedures, information systems related to purchasing and budgeting, fixed asset inventory tracking and reporting, and information dissemination. Procure 100% of all technology resources for the College's multiple departments, faculty, and staff, ensuring compliance for all such purchases. Record and report 85% of departmental budgets to business services coordinator, reviewing monthly fiscal projections, support costs and vendor contracts and university accounts payable reconciliation to dean suite, weekly budget updates to the Executive Director. Provide and coordinate all logistical onboarding and offboarding activities with human resources as the College's liaison with IT, facilities, networking, and other University support units. Regularly interact with a broad range of college stakeholders utilizing strong communication skills and a wide range of technical resources for providing support.

• Student Technology Center Lab Manager · East Carolina University - College of Business05-01-2021 – 08-01-2022

  Led a diverse cross-functional team of 20+ lab technicians consisting of Graduate and Undergraduate student workers of various disciplines, reporting between various stakeholders. Developed a guiding fiscal year student worker budget proposal from the Student Technology Center's schedule in accords to implementation of successful cost performance management and resource utilization for the Isley Innovation Hub. Delegated +65% of service requests from the College of Business faculty and staff to lab technicians, defining high-quality standards of deliverables to meet time-sensitive deadlines. Delivered training for Microsoft products and Apple Licenses alongside senior technology support staff for applicable performance assistance. Provided customer service to university students and staff in person, over phone, and email. Completed and coordinated graduate service requests such as assisting with faculty research, proctoring, and compilations of editing and review. Served as the College of Business's main switchboard to 30% current students, 30% admitted and intending, 40% interested individuals and businesses. Managed technology requests for the College of Business, such duties include hardware assembly, directory set up, inventory optimization, reporting budgets and purchasing to head supervisor, troubleshooting software.

• Peer Mentor · East Carolina University - College of Business08-01-2020 – 05-01-2021

  Served and engaged in mentoring as a team 25+ first-year business students. Planned and organized recruitment involvement events and workshops within the College of Business. Officiated weekly office hours to meet with mentees to discuss goals and outlines of objectives needed to proceed with a successful academic semester; provide analysis on mentee projection to supervisor.

• Resident Advisor - Campus Living · East Carolina University08-01-2019 – 08-01-2020

  Collaborated with a hall staff of 10 students to establish a united leadership team. Directed 50+ first-year students as a live-in advisor on my assigned floor, resource, and representative of East Carolina University's Campus Living. Created and coordinated programs that promote campus resources and community building. Created monthly bulletin boards that promote diversity, academics, engagement, and wellness to students. Ensured supervisors were informed of activities, issues, and concerns in a timely and professional manner.

Education

• East Carolina UniversityMaster of Business Administration - MBA, Administration - Student Affairs in Higher Education
• East Carolina UniversityBachelor of Business Administration - BSBA, Marketing, Supply Chain Management

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