Selin Yurul

About

Hi, I'm Selin. I've been working in digital marketing for over five years, and in that time I've had the chance to work with global brands like Sony Europe and Philips, as well as agencies on a contract basis. My work has spanned email marketing and SEO content mostly. Lately I've been focusing more on email execution; campaigns, flows, template setup, and deployment, working across SFMC, Klaviyo, HubSpot, ActiveCampaign and Mailchimp.

Experience

• CRM & Email Marketing Specialist · Idee & Liebe2026

  Email campaign creation, newsletter and promotional email preparation, automated workflow and sequence setup, audience segmentation, campaign scheduling, email marketing operations using ActiveCampaign and Brevo.

• SEO focused Marketing Coordinator · RankInc2025

  SEO content briefs, analysis and content management on WP

• Freelancer Digital Marketing Coordinator · Trueffle2024 – 02-01-2025

  Email campaigns, automation, social media, paid ads and marketing content support

• Digital Marketing Specialist · NMQ Digital | Sony, Philips2022 – 2023

  Managed web content updates for Philips Healthcare using AEM based on global briefs Supported Sony Europe email campaign operations across 34 regions (prep, launch, QA) Worked on central, local, and automated campaign workflows using SFMC and AWS Produced and edited emails in Dreamweaver (HTML/CSS adjustments, visual improvements) Coordinated with internal teams to ensure accurate and timely campaign broadcasts

• Digital Marketing Assistant · #Marketing2021 – 2022

  Marketing coordination, SEO support, and tool-based workflow automation

Education

• Istanbul UniversityGerman Literature and Linguistics

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