Shalin Shah

About

eCommerce and brand strategist with a track record across D2C brands, agencies, and marketplaces. Specialises in building brand foundations that make performance marketing sustainable—covering Amazon listings and A+ content, Meta/Google campaigns, brand positioning and conversion strategy. Calm under complexity with methodical execution and a focus on long-term brand equity.

Experience

• Brand & eCommerce Manager · Coffeeworkz02-01-2026

  ● Developed a brand manifesto from scratch to establish clear positioning, tone, and long-term identity for a D2C coffee brand ● Audited and optimised inherited Amazon and Meta Ads accounts, improving campaign structure and targeting ● Directing and executing creative asset redesigns across digital touchpoints, briefing designers and hands-on execution ● Rewrote product listings and copy to improve consistency with brand positioning and drive conversions ● Managing a Meta freelancer with full accountability for output quality and performance

• Client Solutions Manager · Litmus Branding05-01-2025 – 12-01-2025

  ● Managed a portfolio of retainer clients and multiple simultaneous projects across branding and digital ● Translated client briefs into structured creative and strategic outputs, coordinating across design, copy, and web teams ● Developed a deeper understanding of brand strategy and visual identity, and how strong branding supports downstream performance. ● Joined deliberately to strengthen brand thinking, a gap identified after two years in eCommerce and performance marketing

• Content Strategist & eCommerce Business Analyst · ThinkWhy Marcomm Ventures04-01-2023 – 04-01-2025

  ● Worked with D2C brands across categories to improve marketplace visibility, conversion rates, and customer experience ● Developed and optimised Amazon listings, A+ content, and brand stores ● Supported performance campaigns across Amazon, Meta, and Google. ● Conducted CRO-focused website audits with actionable recommendations that improved retention and conversions ● Acted as primary client liaison, coordinating across creative and performance teams

• Senior Program Manager · Jayso Foundation03-01-2022 – 11-01-2022

  ● Led two nationwide AI programs in partnership with Intel and the Government of India, delivering training to over 20,000 participants across India ● Managed a school outreach program across 80+ schools, running selection workshops in Bangalore and Delhi

• Founder & Operator · The Cleaning Company08-01-2015 – 09-01-2021

  ● Built and operated a B2C and B2B cleaning services business independently, generating INR 7.5M in revenue over six years ● Managed all business functions end-to-end, including client acquisition, service delivery, workforce management, and quality control.

• Brand & eCommerce Manager · Coffeeworkz02-01-2026

  Leading brand and eCommerce strategy for a D2C coffee brand across Amazon, Meta, and owned digital channels. Built the brand manifesto from scratch to define positioning, communication style, and long-term identity. Reworked product listings, messaging, and visual assets to improve consistency and conversion across customer touchpoints. Audited inherited Meta and Amazon ad accounts and improved campaign structure, targeting logic, and overall account hygiene. Managing creative execution across social media, product communication, and digital campaigns while coordinating with freelancers and creative contributors to maintain output quality and brand alignment.

• Brand & eCommerce Manager · Coffeeworkz02-01-2026

  Leading brand and eCommerce strategy for a D2C coffee brand across Amazon, Meta, and owned digital channels. Built the brand manifesto from scratch to define positioning, communication style, and long-term identity. Reworked product listings, messaging, and visual assets to improve consistency and conversion across customer touchpoints. Audited inherited Meta and Amazon ad accounts and improved campaign structure, targeting logic, and overall account hygiene. Managing creative execution across social media, product communication, and digital campaigns while coordinating with freelancers and creative contributors to maintain output quality and brand alignment.

Education

• S. M. Patel Institute of Commerce, AhmedabadBachelor of Commerce (Discontinued)
• Young Urban ProjectAdvanced Digital Marketing Course

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