Shalini C.

About

With a robust educational background and extensive experience in business analytics and marketing, I am currently pursuing a Master's degree in Business Analytics at Santa Clara University Leavey School of Business. I hold an MBA in Banking, Corporate, and Finance from Symbiosis International University and a Bachelor's degree in Business/Commerce from the University of Lucknow. My professional journey includes a recent role as an Advanced Analytics Practicum Intern at Gilead Sciences, where I enhanced predictive analytics models for HIV treatments using machine learning techniques. Previously, I served as a Product Marketing Manager at Aditya Birla Sun Life Insurance and DCB Bank, where I managed comprehensive marketing campaigns and data analysis for various financial products. My expertise lies in leveraging data-driven insights to optimize marketing strategies and improve business outcomes.

Experience

• Advanced Analytics Practicum Intern · Gilead Sciences01-01-2023 – 06-01-2023

  Enhanced the predictive analytics model for the HIV drug BIKTARVY by improving accuracy through the incorporation of advanced feature engineering techniques and the application of machine learning algorithms, including TensorFlow, neural networks, and random forests. The goal of this project was to understand and improve patient retention to optimize marketing and sales strategies.

• Product Marketing Manager · Aditya Birla Sun Life Insurance04-01-2019 – 12-01-2020

  Responsible for managing end-to-end product management, marketing campaigns, and data analysis for the Group Insurance business line.

• Product Marketing Manager · DCB Bank02-01-2016 – 04-01-2019

  Managed end-to-end marketing campaigns and analysis for cards, loans, and insurance businesses, as well as for internal stakeholders.

Education

• Santa Clara University Leavey School of BusinessMaster's degree, Business Analytics
• SYMBIOSIS INTERNATIONAL UNIVERSITYMaster of Business Administration (MBA), Banking, Corporate, Finance
• University of LucknowBachelor's degree, Business/Commerce, General
• Santa Clara UniversityMaster of Science - MS, Business Analytics

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