Shannon McShan

About

I take social media accounts that are barely getting noticed and turn them into communities people actually care about. In two months, I grew Glory Days 4 on 4's social media by 900% in views and 700% in reach. Not because I got lucky with the algorithm but because I genuinely understand what makes people stop mid-scroll and actually engage. What I Do: I create social media strategies that deliver real growth. Content creation, community management, analytics, performance tracking, I handle it all. My sweet spot is taking accounts that are struggling and transforming them into spaces where engagement actually happens. My Approach: I stay curious about what's working in digital spaces right now. I watch the trends, test new ideas, and use data to figure out what's actually connecting with people. But I never forget that behind every like and comment is a real person. That's what makes communities feel genuine instead of manufactured. My Story: My journey started in high school when I won 1st place in a Global Marketing competition, that's when I first discovered I genuinely love creative storytelling. At Paul Mitchell the School, I led the Princess Party fundraiser that raised the most funds ($560), proving I could turn creative ideas into real results. Then I spent nearly three years at Stratco USA managing everything from administrative operations to social media, where I helped increase orders by 100%. Now I'm channeling all of that into helping brands grow their presence and build communities that feel authentic. What Gets Me Excited: I'm passionate about helping brands reach the people who actually need to hear their message. I believe social media should feel inclusive, joyful, and real, not like you're being sold to constantly. Let's Connect: If you're looking to grow your brand's social presence or just want to talk about what's actually working in social media right now, I'd love to hear from you. Check out my portfolio: https://sites.google.com/view/thesocialqueen/home

Experience

• Chief Operations Officer · World Integrated Systems2025-08-01 –

  Support business development efforts through community engagement and relationship building Adapt operational processes for serving diverse community types and organizational structures Implement and maintain robust DevOps practices, CI/CD pipelines, and infrastructure automation Lead automation initiatives that enable scalable service delivery without losing personal touch

• Social Media Manager · Glory Days 4 on 42025-04-01 –

  Managed Instagram and Facebook content scheduling, caption writing, and brand consistency for youth sports nonprofit Optimized organization-provided content with branding elements, SEO keywords, and strategic captions to maximize engagement Designed and executed community outreach strategy to expand reach and connect with local families and youth sports communities Conducted hashtag and keyword research to improve content discoverability and organic reach Analyzed performance metrics across platforms, delivering data-driven recommendations that achieved 900% view growth and 700% reach increase in 2 months Managed community engagement through timely responses to comments and direct messages Created comprehensive social media strategy training guide documenting workflows, SEO optimization techniques, and brand guidelines Promoted multi-city events including clinics, regional tournaments and Rising Senior through strategic content planning Collaborated remotely with leadership to align social media efforts with organizational goals and event objectives

• Executive Administrative Assistant · Stratco USA2018-09-01 – 2021-04-01

  Schedule and coordinate appointments, meetings, and travel arrangements for the Regional Director Acted as point of contact for internal and external communications Assisted in project management tasks Drafted emails, memos, and reports Submitted invoices through Quickbooks

• Convention Assistant · Visit Orlando2017-05-01 – 2018-11-01
• Administrative Assistant · It's All For You Event Planning & Coordinating2010-06-01 – 2013-09-01

  Handle client complaints and redirect complex issues to event planners Create and maintain detailed event files for each client project Prepare contracts, proposals, and service agreements using company templates Track event timelines and send reminders for key milestones Coordinate with vendors to obtain quotes, confirm bookings, and process orders Maintain vendor contact lists and preferred supplier databases Manage inventory of company-owned event supplies and decorations Coordinate equipment rentals and returns

Education

• Paul Mitchell the School-OrlandoCosmetology/Cosmetologist, General

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