Shweta Singh

About

Everyone has a story to tell, and it all depends on how we sell it. As a marketing professional, mine is about connecting with people through the power of storytelling and brand messaging, one impactful campaign at a time. My journey wasn't always on this path. As a former UPSC aspirant, I spent years chasing a childhood dream. When it didn't work out, it became a catalyst for self-discovery. Those years of hard work instilled in me the importance of perseverance and following your true passions. The journey reminds me that sometimes, the most defining moments in life can come from unexpected places. Now, I leverage my communication skills and passion for people to craft impactful marketing strategies. Marketing, to me, is a powerful tool that not only builds brands but also creates a positive influence on the lives it touches. Currently, I'm putting this passion into action as the Marketing & Communication lead at Hack2skill, an innovation tech startup that helps organisations innovate better and faster. Outside of the office, I love getting lost in a good book, and my current favorite author is Chimamanda Ngozi Adichie. So, if you ever find yourself wanting to delve into discussions about the Biafran War or explore the beauty of her storytelling, feel free to strike up a conversation!

Experience

• Marketing and Communications Lead · Hack2skill2024-06-01 –
• Project Visionary · Hack2skill2023-03-01 –
• Human Resources Executive · Hack2skill2022-08-01 –
• Human Resources Recruiter · Zevion Healthcare Pvt Ltd2021-01-01 – 2022-03-01

  • Designing and implementing the overall recruiting strategy. • Source candidates through online channels. • Screening resumes and interviewing candidates. • Evaluate candidates based on their interview and assignment performance. • Help new hires onboard.

• Event Manager · Nazara Decor2019-08-01 – 2019-09-01

  Organized photoshoots for a wedding decor start-up.

• Marketing Representative · Shanghai Yongem Co. Ltd.2018-09-01 – 2019-09-01

  • Worked with marketing managers to develop and implement comprehensive advertising campaigns and strategies (online and off-line). • Planned and supported promotional events and contests. • Cultivated cross-marketing partnerships with other businesses. • Produced and shared content on social media.

• Social Media Coordinator · Chocomonsters2017-07-01 – 2018-03-01

  • Planned and developed social media campaigns. • Crafted compelling content or getting it developed. • Posted content across social media accounts. • Engaged with customers on different channels. • Analyzed running campaigns.

Education

• Gargi CollegeBsc Hons, Botany

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