Sotiria Mantzorou
Social Media Strategies that Engage, Inspire, and Convert!
13 yrs experience · Athens, Greece · 30-40 hrs/week
About
Passionate about the ever-evolving world of digital marketing, I am a seasoned professional with a focus on two crucial domains: social media and brand awareness. With a deep understanding of how to leverage social platforms to drive engagement and brand growth, I have successfully executed strategic campaigns that captivate audiences and foster meaningful connections. Furthermore, my proficiency in marketing and information technology, ensures businesses are well-equipped to navigate the complex digital landscape safely. I am dedicated to safeguarding the online presence of companies while maximizing their outreach.
Skills
Experience
- Social media manager · VerSprite LLC11-01-2022 – 2023
Competitive Analysis and Content Creation Conducted detailed competitor analysis for strategic insights. Wrote engaging copy and designed visuals for LinkedIn, Twitter, YouTube, and Reddit, increasing brand consistency and visibility. Audience Engagement and Growth Engaged daily with followers, boosting interactions by 5% (if available) through targeted initiatives. Launched initiatives that improved engagement metrics, such as likes, shares, and comments. Strategic Planning and Execution. Supported social media strategy development to align with key marketing objectives. Collaborated on strategy execution, contributing to increase in campaign reach. Digital Platform Monitoring. Utilized monitoring tools to oversee brand presence, identify opportunities, and respond proactively on all social platforms. Cross-Platform Campaign Management. Campaign Development and Community Engagement. Designed and launched social media campaigns, achieving marketing goals and strengthening online community engagement. Graphic Design and Content Creation. Produced channel-specific graphics and visuals using Canva, improving visual appeal and channel engagement. Event and Initiative Planning Developed social media plans for event coverage, showcasing business initiatives and generating 20% engagement.
- Administrative Assistant · Syntax IT INC11-01-2008 – 01-01-2020
Head administrative assistant. Remote administration. Calendar management. Email correspondence. Document preparation. Client communication. Task prioritization. CRM Management. Project Coordination. Online Scheduling.
- Customer Service Representative · Eurobank EFG02-01-2006 – 11-01-2008
e-banking customer support representative
Education
- University KapodistriakonBarchelors Degree, Social Media
- Technical InstitutionBarchelor's, Information Technology
- University KapodistriakonElearning, Marketing and Branding, Eshop management.
- University Kapodistriakone-Learning/ Barchelor's, Facebook Ads, Instagram Ads and Analytics
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