Sreya Gopaladasu

About

Results-driven early-career marketer with hands-on experience in growth marketing, user acquisition, content strategy, and brand partnerships across consumer apps, AI platforms, and nonprofit initiatives. Skilled in driving measurable growth through campus campaigns, short-form content, and grassroots marketing, with strong analytical and communication abilities grounded in sociology and consumer behavior. Also has practical data analytics experience using Python, NLP (Gemini AI), and sentiment analysis to generate actionable customer insights.

Experience

• Data Analytics & Insights Extern · Beats by Dre02-01-2025

  • Developed advanced data analysis skills by conducting qualitative and quantitative research to uncover customer insights related to Gen Z trends, behaviors, and preferences for audio devices. • Leveraged Python, data science libraries, and natural language processing tools like Gemini AI to perform sentiment analysis and visualize consumer feedback across multiple audio device brands. • Synthesized insights and presented findings through a detailed data dashboard and a visual presentation of actionable business strategies.

• Lead Marketing Intern · Flirt Dating App09-01-2024 – 01-31-2025

  • Owned UCSB campus launch end-to-end — built go-to-market strategy, executed flyering, live events, and social proof loops (sororities, fraternities, student orgs) that drove 100+ new user signups per week. • Activated 10+ student organization partnerships to generate high-intent installs and deepen network density within key campus communities. • Designed referral programs that compounded word-of-mouth growth, improving user retention and organic acquisition simultaneously. • Collected direct user feedback at activations to sharpen onboarding messaging and surface friction points — insights that fed back into product decisions.

• Growth Representative (Part-time) · StudyFetch AI09-01-2024 – 12-31-2024

  • Led cold outreach to UCSB faculty, securing meetings with 3 professors and supporting pilot integrations of StudyFetch into active coursework.

• Content Creator (Contract) · Vybe AI10-01-2024 – 11-30-2024

  • Produced short-form TikTok content to drive app awareness, generating 7,000+ total views — including one organic video that reached 3,379 views with zero paid promotion. • Iterated on hooks, captions, and CTAs across multiple formats to identify the creative patterns that converted viewers into installs. • Collaborated directly with the marketing team to align content output with campaign priorities and app growth goals.

• Founder · NRI STEM For Girls08-01-2020 – 09-30-2021

  • Built a DTC e-commerce brand from scratch as part of the non-profit, District NRI Foundation — storefront, fulfillment, marketing — generating $1,800 in revenue to fund STEM science kits for classrooms in rural India.

Education

• University of California, Santa BarbaraB.A., Sociology · Study Abroad: London, UK (Fall 2025)

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