Stefano Lattuca

About

I spent 12 years building sales systems for others. Started in corporate. Built processes for big teams. Then worked with solopreneurs, creating their entire sales operation from scratch. Good money. Always busy. But never real freedom. I was building other people's dreams while my life was on pause. Now I help coaches & consultants build systems that give them what I'm building for myself: The ability to work from anywhere. Make real impact. Spend time with people who matter. Live with intention, not just ambition. Because your business shouldn't trap you. It should set you free. The pattern I keep seeing: If you're a coach or consultant doing $5k to $15k per month but growth feels chaotic, more leads won't fix it. You need a system that converts what you already have. When your content, conversations, and follow-up aren't connected, revenue swings wildly and you stay stuck in execution mode. What I do: I help you create a system that turns chaotic growth into predictable revenue by connecting: content → conversations → calls → clients. My background: 12+ years building revenue systems in B2B and B2C. Started with corporate teams, then shifted to helping solopreneurs build their sales operations from zero. I know what converts. I know what leaks. I know what scales and what burns you out. Now I build systems for coaches and consultants who want freedom, not just revenue. Currently researching: Revenue system bottlenecks for coaches & consultants in the $5-15k/month range. If you're in this range and want to think through your system, reach out. No pitch, just questions.

Experience

• Founder & Revenue Systems Consultant · Freedom Consulting and Coaching2021-11-01 –

  Founded to deliver revenue operations consulting for high-ticket businesses across coaching, SaaS, and professional services markets in Europe and the US. Core work includes sales funnel architecture, GoHighLevel implementation, CRM design, pipeline automation, and sales process optimization for clients generating $3K–$50K offers. Selected client outcomes: immigration law firm scaled from $0 to $30K/month in 6 months, coaching business grew from €10K to €60K/month over 8 months, sommelier education company grew from €20K to €120K/month in 5 months. Engagements also included sales team training and performance system design for clients scaling past $500K/year.

• Account Manager / Sales Development Manager · 888holdings2022-03-01 – 2024-05-01

  Account management and revenue growth role inside a structured, high-scale environment. Worked closely with leadership and cross-functional teams on long-term account strategy and expansion.

• Account Executive · Fast Track2020-11-01 – 2022-02-01

  B2B SaaS sales role in a high-growth environment. Gained first-hand experience in pipeline ownership, enterprise conversations, and quota-driven systems.

• Sales Development Representative · Fast Track2020-02-01 – 2020-11-01

  Generated qualified pipeline for Fast Track's iGaming CRM platform targeting casino and betting operators. Achievements included 185% SQO and €1.6M pipeline in Q4 2020, promoted to AE.

• Business Development Specialist · Neoperl Group2018-02-01 – 2020-02-01
• Account Manager · Goglio Group2017-03-01 – 2018-02-01

  Maximizing existing customer portfolios for revenue growth through product promotion. Coordinated stock and logistics and participated in trade exhibitions to build networks.

• Junior Account Manager · Goglio Group2016-06-01 – 2017-03-01
• Retail Sales Specialist · Logitech2014-12-01 – 2015-12-01
• Retail Sales Person · Esselunga2014-11-01 – 2015-12-01
• Real Estate Consultant · Gruppo Tempocasa2013-01-01 – 2014-10-01

Education

• School of Life and Business CoachingProfessional Life Coach, Life and Business Coaching
• MarketersCopymastery, Writing in a persuasive way, Copywriting
• University of MilanMarketing and Communication

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