Stephanie Gomez

About

Hi! I'm Steph- A Los Angeles based content and marketing strategist with over a decade of experience shaping the digital presence of leading entertainment brands across music, film, television, and live performance. My expertise spans end-to-end social media management, creative content production, analytics, and campaign strategy for top brands including Universal Music Group, Apple, Netflix, AEG, and more. My freelance work has extended to outlets like Vibe Magazine, Tastemade, and The Roxy Theatre, and I have partnered directly with artists, labels, and studios to elevate fan engagement and storytelling across TikTok, Instagram, YouTube, and more. With a unique blend of data-driven insight and creative vision, I specialize in building communities and growing audiences through culturally resonant content. I'm incredibly passionate about amplifying diverse voices in entertainment and helping brands and creators connect with audiences in meaningful, measurable ways. Let's connect on your next project!

Experience

• Freelance- Social Media + Marketing (MOTHERFOLK, Tastemade, Vibe Magazine) · Self-Employed2019-11-01 –

  Freelance work involving marketing, content creation, and social media strategy for clients including MOTHERFOLK, Tastemade, and Vibe Magazine.

• Director, Social Media & Design · Madison Wells2022-01-01 – 2024-08-01

  Directed, executed, and drove audience growth for B2B/D2C social media campaigns across multiple platforms, developed content calendars, and analyzed campaign performance.

• Social Media & Design Manager · Madison Wells2021-03-01 – 2022-01-01
• Manager, Social Insights · ROSEWOOD Creative2018-02-01 – 2019-05-01

  Led social data strategy, influencer campaigns, and content design for clients including Apple Music, AEG, and iTunes.

• Insights Manager West Coast Labels · Universal Music Group2016-01-01 – 2018-01-01

  Developed artist reports, brand data analysis, and strategic recommendations for artist development and marketing.

• Social Media Analyst, Strategic Insights and Analytics · Universal Music Group2014-01-01 – 2016-01-01

  Created social reporting, benchmark analysis, and collaborated with marketing teams to optimize social campaigns.

• Coordinator, Artist Analysis · Universal Music Group2012-08-01 – 2014-01-01

  Provided logistical support, monitored artist performance, and developed strategic insights reports.

• Office of Campus Ministry, Publicity Coordinator · Mount St. Mary's College2008-08-01 – 2012-05-01

  Managed campus press, coverage, and communication for campus events.

• Sales/ Distribution Intern · Universal Music & Video Distribution2011-08-01 – 2011-12-01

  Supported sales for digital accounts, increased revenue, and assisted with marketing and artist promotion.

• Digital Marketing & Social Media · TENTH FLOOR12-01-2024

  ➔ Lead end‑to‑end management of social media, website, and other digital platforms to drive fan acquisition, engagement, and retention across a roster of artists. ➔ Analyze first‑party audience data to extract behavioral insights, optimized campaign performance, and refined digital strategies in collaboration with product and artist teams. ➔ Develop platform‑native content, copy and creative assets, for TikTok, Instagram, X, Facebook, YouTube and more, implementing editorial calendars and growth strategies tailored to each fanbase.

• Director, Social Media & Design · Madison Wells03-01-2021 – 08-01-2024

  ➔ Directed, executed, and drove audience growth for comprehensive B2B/D2C organic and paid social media campaigns for Madison Wells, an Oscar, Emmy, and Tony award-winning company in the Film/TV, and Live Theater/Broadway space. ➔ Developed and managed content calendars and designs for both corporate and project socials across Instagram, Facebook, TikTok, LinkedIn, and YouTube. ➔ Identified KPI’s and conducted post-launch analysis and performance tracking for campaigns, optimizing for audience targeting, SEO, and budget allocation.

Education

• Mount Saint Mary's UniversityBachelor of Arts, Business Administration/ Marketing

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