Sun Dahan

About

I don’t manage marketing budgets; I build revenue engines.With a unique hybrid background in Law (LL.B, LL.M) and Business (MBA), I bridge the gap between ambitious GTM strategies and predictable revenue growth for B2B SaaS companies targeting the US market. My expertise lies in navigating complex, high-trust industries (FinTech, HR-Tech, Legal-Tech) where strategic alignment and credibility are the primary drivers of scale.Proven Impact:- Sales Rate: Reduced sales cycles by 40% (from 125 to 75 days) at Talenya by implementing The Office of the CFO strategy, shifting focus to financial gatekeepers.- Scalable Growth: Delivered 202% growth above target ($1.6M vs. $700K) at Paycor by architecting a regional activation model for strategic partnerships.- Market Authority: Positioned Talenya for acquisition by Paycor through a strategic award-winning technology narrative, securing 5 industry awards in 13 months.My approach is dual-faceted: I possess the 0-to-1 grit required to build foundational GTM machinery from scratch, combined with the 1-to-10 precision needed to optimize and scale operations within a public company environment.Core Capabilities: GTM Architecture | Revenue Alignment | Partnership-Led Growth | Executive Stakeholder Management | US Market Infiltration

Experience

• Fractional GTM Leader | Go-To-Market & Revenue Strategy · Sun Marketing Labs01-01-2015

  Led go-to-market and revenue strategy initiatives, contributing to business growth and market positioning.

• Principal, Customer & Partner Marketing · Paycor01-01-2023 – 10-01-2025

  Drove $100M ARR exclusively through partners, owning partner GTM execution from strategy to revenue. Achieved 202% of annual target for a strategic partner by pushing focused, revenue-led GTM and sales enablement. Acted as an internal growth driver, connecting Sales, Product, Customer Success, and leadership to unblock decisions and move revenue forward. Led executive-facing GTM and sales enablement efforts, translating partner strategy into decisions, priorities, and execution.

• VP of Marketing (B2B) · Talenya01-01-2021 – 01-01-2023

  Built and led revenue-focused marketing and GTM strategy as VP Marketing and executive team member, reporting directly to the CEO. Positioned the company as an award-winning AI SaaS leader, winning 5 industry awards in 13 months, strengthening credibility and accelerating enterprise sales conversations. Increased sales pipeline by 50% YoY by focusing marketing execution on high-impact, revenue-driving channels. Reduced sales cycle by 40% by tightly aligning marketing with sales execution and buyer-facing messaging. Played a key role in preparing the company for acquisition, contributing to a successful exit to Paycor.

• VP of Marketing & Business Development (B2C) · It'serious01-01-2019 – 01-01-2021

  Built and led multi-national marketing teams across three countries to drive rapid business growth. Created & executed successful growth strategy that positioned company among top industry players. Developed and grew engaged user community to significantly increase brand awareness and loyalty. Managed multi-channel marketing campaigns delivering consistent monthly audience growth.

• Co-Founder, Head of Partnerships & Marketing · Legably01-01-2018 – 01-01-2020

  Developed strategic partnerships with leading industry software providers to accelerate growth. More than doubled vetted user base within 12 months through targeted marketing initiatives. Created & implemented comprehensive marketing strategy targeting legal professionals nationwide. Led team of marketing professionals to execute on business development and growth objectives.

Education

• Babson CollegeMBA

Similar talent on Pangea

Richard M.VP of Marketing & Revenue Operations | Scaled ARR 700% Through Full-Funnel GTM Strategy | Expert in Marketing Automation, CRM & AI-Driven GrowthJohn J.Director of Partnerships & GTM Advisor | Strategic Alliances & Revenue GrowthPalmetto, FLRashida B.VP of Marketing & Strategic GTM Leader | Driving Demand Generation & Pipeline | SaaS GrowthNew York, NYDeborah T.Senior Marketing Leader | Product Positioning Expert | GTM Strategy Specialist | Highly Skilled Partner MarketerRaleigh, NC