Sydney Bostick

About

Sydney is a professional influencer marketing expert with experience in driving impactful campaigns and enhancing brand visibility. Expertise in campaign management and strategic partnerships, successfully leading campaigns for Procter & Gamble, Pepsi Co, and more.

Experience

• Influencer Manager · SOCIALDEVIANT01-01-2025 – 05-01-2025

  - Integrated processes to streamline workflow - Led 3 campaigns that garnered 900K impressions for Brooks Running - Effectively managed and executed contracts with guidance from Legal - Managed campaign budgets and strategically negotiated influencer rates

• Manager, Creator Partnerships · Cycle02-01-2024 – 08-01-2024

  - Sourced and vetted 30+ creators per week for Meta - Managed the Burts Bee's ambassador program with 50 influencers - Managed 1 direct report and delegated tasks to team members - Led negotiations and executed contracts

• Manager, Influencer · Golin10-01-2023 – 02-01-2024

  - Managed 7 influencer campaigns across Pepsi and Ferrero that garnered 8 million impressions - Led 4 campaigns for Pepsi during Super Bowl LVIII and garnered 2 million impressions - Led negotiations and executed contracts - Served as the liaison between the clients and influencers - Managed large-scale campaign budgets

• Senior Account Executive · MSL (Global)10-01-2022 – 10-01-2023

  - Managed 7 campaigns across Bounty and Charmin that garnered 50 million impressions - Led the Bounty Is Your Wingman campaign during Super Bowl LVII and garnered 35 million impressions - Managed on-site event logistics for influencers for Charmin at the Rock The Bells music festival and secured 95K organic impressions - Contributed to Charmin's monthly social strategy and posted content to the brand's social channels - Managed large-scale campaign budgets and monthly account forecasting

• Account Executive · MSL (Global)11-01-2021 – 10-01-2022

  - Promoted to Senior Account Executive - Led 4 campaigns for Crest and Oral-B that secured a total of 2 million impressions - Provided support with general account management - Managed campaign budgets

• Assistant Account Executive · Edelman03-01-2019 – 09-01-2020

  - Led product mailer production and gifted influencers and the media - Supported the launch of Dove's first natural haircare collection, Dove Amplified Textures - Supported multiple new product innovation launches for Dove Hair and Suave Hair - Regularly pitched to the press and secured 11 media placements

• Coburn Communications · Account Coordinator10-01-2018 – 03-01-2019

  - Led product mailer production and gifted influencers and the media - Managed account reporting and regularly provided updates to the clients - Managed the media list and pitched to outlets

Education

• Hofstra UniversityMaster of Arts - MA, Public Relations
• Adelphi UniversityBachelor of Arts - BA, Communication and Media Studies

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