Sydney Ledden

About

Sydney is a versatile designer with a Bachelor of Science in Biology, Business, and Fine Art from Augusta University. Currently, she excels as a UX/Service Designer and Account Manager at Sentio Design Studio, where she integrates her skills in commercial interior design, user experience, and product development. Sydney is known for her ability to create cohesive solutions that seamlessly blend physical and digital experiences. Her approach is rooted in user-centered design, ensuring that her projects meet real-world needs while achieving business objectives. Previously, at West Elm, she managed national B2B accounts, significantly boosting engagement and sales, and was recognized in the President’s Club for exceptional performance. Sydney also has experience as a Freelance Designer and Studio Monitor, where she honed her skills in design, staging, and logistics. Her diverse background and strategic mindset make her a valuable asset in enhancing user engagement and elevating brand experiences.

Experience

• UX/Service Designer & Account Management · Sentio Design Studio02-01-2022

  Sydney is a multidisciplinary designer with expertise in commercial interior design, user experience, and product development. She specializes in crafting cohesive and impactful solutions that bridge the gap between physical and digital experiences. With a strong foundation in user research, Sydney approaches each project with a user-centered mindset, ensuring designs meet real needs while driving business results. Her role includes collaborating with cross-functional teams to design functional, visually compelling spaces, digital platforms, and products. From concept to launch, she guides projects through every phase, blending strategy, creativity, and technical expertise. Whether reimagining commercial spaces, creating seamless digital interactions, or managing product development, Sydney delivers designs that enhance user engagement and elevate brands.

• Trade Account Specialist and Design Specialist · West Elm09-01-2020 – 02-01-2023

  Managed national B2B accounts, increasing engagement from 5% to 25% and generating $2.5M in sales. Member of West Elm’s President’s Club for delivering outstanding customer satisfaction and KPIs. Created detailed 3D renderings and journey maps to align service strategies with client objectives. Partnered with clients on CX transformation, driving adoption and exceeding retention targets. Utilized MEDDPICC framework to identify expansion opportunities and scale client engagement. As a Design Specialist, contributed to designing and implementing interior design solutions that align with client needs and brand aesthetics.

Education

• Augusta UniversityBachelor of Science - BS, Biology, Business, Fine Art
• ElvtrCertificate, Creative Direction

Similar talent on Pangea

Rachel C.UX/UI Designer | Growth-Minded Strategist | Creative Business Partner & AdvocateAmsterdam, NetherlandsSige Z.Product and UX Designer with diverse industry experience and a global perspectiveNew York, NYJessica R.Product Designer (UX/UI) | Creating simple, scalable solutions from complex problems through iterative design processesAustin, TXPratha B.Strategic Design & UX Consultant