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Sylvia Le

Sylvia Le

Dynamic Marketing Strategist and Dance Instructor | Retention Marketing, Klaviyo, and Growth

4 yrs experience · Irvine, CA · <10 hrs/week

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About

Sylvia is a post-graduate student at UCLA pursuing business and entrepreneurship. She specializes in marketing strategy, branding, and dance instruction, with hands-on experience running retention-focused email and SMS campaigns using Klaviyo. She is skilled at designing branded graphics, analyzing campaign performance, and refining messaging to drive brand growth across channels.

Skills

Brand StrategyCreative DirectionEmail MarketingGraphic DesignProject ManagementSocial Media Marketing

Experience

  • Marketing Strategist · Caitlyn Minimalist03-01-2025 –

    Plan, build, and deploy email and SMS campaigns using Klaviyo to drive customer retention, repeat purchases, and long-term engagement. Design branded graphics and layouts for email, website, and social media to maintain a consistent visual identity. Plan retention-focused email marketing campaigns, support paid advertising messaging, analyze campaign performance, and run A/B tests to improve open rates, click-throughs, and conversions. Collaborate with design, product, and customer service teams on seasonal promotions and product launches. Refine messaging and creative direction based on user insights.

  • Dance Instructor / Choreographer · FOCUS - DANCE CENTER FOR THE PERFORMING ARTS06-01-2023 –

    Designed and taught choreography emphasizing technique, creativity, and performance readiness. Built strong communication systems with parents and studio managers to ensure clarity and trust.

  • Brand Owner · Stitches and Prints03-01-2019 – 09-01-2021

    Managed performance of marketing campaigns using customer data to guide ad strategy, creative, and spend. Developed and tested creative for email and social ads, leading to measurable growth in customer engagement. Oversaw tracking, reporting, and business operations for a fully digital, product-based brand.

Education

  • UCLABachelor's degree, Psychology
  • UCLA ExtensionCertificate, Business Administration and Management, General

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