Talia Afoa
Product Developer | Marketing Strategist
8 yrs experience · <10 hrs/week
About
With a robust background in communications and advertising, I hold a Bachelor of Communications in Advertising from California State University, Fullerton, and an Associate of Arts in Mass Communication/Advertising from Coastline College. My career journey has been diverse, starting as an Account Coordinator at Spectrum Reach, where I managed advertising schedules and client campaigns. I then advanced to a Sales Engineer role at Gannett | USA TODAY NETWORK, optimizing marketing campaigns and collaborating with sales teams. As a Customer Service & Social Media Manager at inventRight, I empowered inventors through strategic innovation processes. Currently, I am a Product Developer at Idea Galleria Designs, where I focus on market research, product development, and marketing strategies. My experience also includes a Marketing Associate position at PassiveInvesting.com, where I contributed to real estate investment strategies. My expertise lies in product development, marketing, and fostering innovation.
Experience
- Product Developer · Idea Galleria Designs06-01-2016
Research and identify market opportunities within specific product categories. Develop new product solutions with profitable and patentable points of difference. Design sell sheets, product videos, and various marketing materials to highlight product selling points and benefits. Team with graphic designers to create virtual prototypes and CADs for new product designs. Determine opportunities for innovations based on current market and published patents. Build lead lists and relationships with companies that embrace open innovation. Assist open innovation companies in bringing new product ideas to market. Marketing, promotions, and advertising of product launches through influencers and media.
- Marketing Associate · PassiveInvesting.com08-01-2022 – 05-01-2024
Create passive income with cash flowing real estate investments in Apartments, Self-Storage, Hotels and Express Car Washes using Cash, Self Directed IRA/401ks, and Family Trusts. The PassiveInvesting.com Team acquires institutional-quality multifamily assets throughout the United States. We strive to improve our communities through moderate interior and exterior renovations. In addition, our team is experienced in identifying operational inefficiencies which allows us to improve operations to exceed investor expectations. Actively acquiring Multifamily, Self-Storage, Express Car Wash, and Hotel Assets in Flourishing markets in these states: North Carolina, South Carolina, Georgia, Florida, Texas, Arizona, Alabama, Colorado, Idaho.
- Customer Service & Social Media Manager · inventRight03-01-2020 – 03-01-2022
Do you have ideas for new products? Let inventRight show you how to license them. Between award-winning books, multiple YouTube channels, weekly articles, and one-on-one coaching program, no company is as dedicated to empowering creative people with the information and services they need to profit from their ideas and become entrepreneurs. The old patent-and-prototype method of innovation is just that: Old. But even more importantly, its simply not effective and frankly, it never has been. At every turn, inventRight's 10-step process stresses testing the market, reducing risk, bootstrapping, and strategic thinking about protection instead. inventRight was cofounded in 1999 by Stephen Key, a self-described 'product artist' who licensed dozens of his ideas for consumer products and Andrew Krauss, a longtime leader of the biggest inventors group in the San Francisco Bay Area. inventRight is proud to coach inventors, product developers, entrepreneurs, creators, and everyday people who don't yet realize they are one of the above! inventRight students come from more than 65 different countries. If you want to learn how to license your ideas in exchange for royalties, inventRight is a good fit for you.
- Sales Engineer · Gannett | USA TODAY NETWORK12-01-2018 – 02-01-2020
Collaborate with Sales Executives to understand client goals and objectives in order to deliver needs based solutions that satisfy customers. Assist and be accessible to Sales Executives for pre-sale and industry research, including both brainstorming and gathering data from multiple resources and systems. Be accountable for campaign results and providing strategic and tactical guidance to achieve client's marketing objectives. Combine data analytics and client feedback to configure, operate, and optimize campaigns to meet client objectives and expectations. Work with internal departments (ThriveHive, Ad Ops, marketing, Management, Site Team, etc.) on the development and implementation of client campaigns as necessary. Work closely with the Director of Sales Engineers to tactically drive company-wide goals and improve operational sales processes. Ensure all campaigns go live on schedule by collecting assets and liaising with Ad Ops while addressing any complications or concerns. Lead the monitoring and reporting of campaign performance and proactively communicate any issues to the internal team and client, when necessary. Communicate campaign highlights and/or red flags to Sales Executives to enable resolution with client. Deliver campaign recaps to Sales Executives that summarize performance. Coordinate with Sales Executives on development of up-sell and renewal strategies based on client/program insights. Manage all phases of the pre and post-sale campaign process, including creating proposals and media plans, facilitating campaign launches and optimization for performance, retention and upsell. Responsible for managing day to day partner relationships and sales processes to guarantee the sales team hits their revenue goals.
- Account Coordinator · Spectrum Reach02-01-2018 – 11-01-2018
Accurately enter all orders for linear and digital advertising schedules. Review and process orders to ensure all necessary paperwork is submitted for cross functional teams. Partner with credit team to ensure clients demonstrate appropriate credit levels and that signed contracts are complete in full detail. Coordinate with billing to ensure that ad copy scripts are provided and campaigns are appropriately billed. Work cross functionally with Traffic/Operations team to ensure correct fulfillment of client campaigns. Manage all ad copy for clients, which includes correct distribution of Traffic instructions and client spot uploads as needed. Coordinate Production services through internal production team to ensure on time start for campaigns. Manage campaigns effectively, revise and review inventory appropriately. Responsible for make-goods for all reach and frequency accounts. Monitor accounts and review with Account Planner and Pricing/Inventory if campaigns are not delivering. Effectively communicate with Account Executive on client campaign status. Communicate with clients as needed to gain information to run schedules efficiently. Work proactively with Regional Digital Account Coordinator as needed.
Education
- California State University, FullertonBachelor of Communications, Advertising
- Coastline CollegeAssociate of Arts (A.A.), Mass Communication/Advertising
- Craven Community CollegeAssociate's degree
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