Taylor Slattery Hayes

About

Hi, I’m Taylor, founder of Leap Media. After nearly a decade managing multi-million dollar media budgets for iconic brands like Philadelphia cream cheese and Best Buy, I’m bringing big-brand expertise to the businesses that need it most: small and growing companies ready to scale through smart, effective digital advertising. I’ve taken the leap into freelancing to work more closely with small business owners who are passionate, ambitious, and ready to grow. Whether you're just starting to invest in ads or looking to scale what’s working, Leap Media offers hands-on paid media expertise tailored to your unique goals.

Experience

• Founder · Leap Media2025-06-01 –
• Account Manager · Walmart Connect2023-05-01 – 2024-10-01

  Account Manager - Kraft Heinz ● Manage Kraft Heinz’ annual budget, maintaining strong cross functional communication to ensure a 100% on-time campaign launch rate ● Educate sellers on how to effectively use Walmart platform to drive business results, helping Kraft Heinz achieve over 3% increased ROI annually ● Trusted advisor across internal and external stakeholders to accomplish business goals

• Associate Director · Starcom2022-03-01 – 2023-05-01

  Kraft Heinz - Media Strategy and Account Management, Philadelphia Cream Cheese ● Strategized with media directors and client partners to develop innovative marketing solutions across 9 brands including Philadelphia Cream Cheese, Claussen Pickles, and Stove Top Stuffing ● Collaborated with clients, integrated agency team, and internal investment teams to maintain effective ways of working, ensuring high-quality and on-time deliverables ● Responsible for daily functional management and mentorship of supervisors and senior associates, creating a culture of collaboration, support, and transparency ● Elevated Philadelphia’s brand communications platform through strategic media tactics, helping to drive retail sales +11% YoY ● Led Tip for Heinz Away from Home media strategy, a B2B initiative executed through B2C influence, resulting in 2% share growth, doubling target ● Drove efficiency at scale through marketplace negotiation, resulting in $1.8MM in earned added value media

• Media Supervisor · Starcom2021-02-01 – 2022-03-01

  Kraft Heinz - Investment Center of Excellence, Publishing and Digital Video ● Executed print investment across Kraft Heinz portfolio, stewarding multi-million dollar annual budget for over 20 CPG brands ● Served as the trusted newspaper and magazine expert, building strong relationships with clients and key partners including Strategy, Client Ops, and external creative agencies ● Oversaw management, development and mentorship of Senior Associate ● Merged quantitative and qualitative insights by analyzing MRI Crosstab and R/F data and negotiated RFPs, to consistently over-deliver on KPIs across 20-30 annual print campaigns ● Led digital video investment for 4 brands, managing over $6MM annually across multiple OTT and CTV platforms ● Saw through YouTube campaigns, leading campaign build, pacing, and optimizations in AdWords ● Presented 20+ print and video tactical recommendations and custom content pitches to marketing brand managers

• Senior Media Associate · Starcom2019-10-01 – 2021-02-01

  Kraft Heinz - Investment Center of Excellence, Publishing Brands: Oscar Mayer, Lunchables, Just Crack an Egg, P3, Planters, Ore Ida ● Worked cross-functionally with internal strategy teams and over 30 magazine and newspaper sales managers daily to execute print buys ● Targeted audiences and managed 15 campaigns, assisted on customized content programs, managed budgets and optimized reach and efficiency goals ● Supervised strategic planning, by issuing RFPs, selecting media partners, mapping and negotiating using MRI ● Mentored and served as a resource for associate, providing regular performance feedback

• Media Associate · Starcom2018-06-01 – 2019-10-01

  Best Buy - TV Investment and Operations ● Set up and executed campaigns for Best Buy account by issuing insertion orders, specs, and creative trackers weekly using MBOX data ● Developed allocation process to distribute $30MM of Q4 upfront TV inventory across 5 holiday campaigns ● Entered campaign inventory into MBOX and insured accurate reporting ● Monitored network and cable buys weekly, sending stewardship requests to 20 vendors and tracked delivery through Excel ● Produced 11 post-buy reports for Best Buy’s CMO, detailed performance insights determined by analyzing Nielsen MSA data and internal stewardship reporting, and provided recommendations for future campaigns

• Digital Investment Intern · Starcom2018-01-01 – 2018-03-01

  Lowes - Digital Investment - Works directly with senior digital investment associates and directors on major client, Lowes, to pull reports from programs such as Prisma and Double Click Marketing. - Builds Planning Trackers to be used in negotiations, - Pulls metrics in Double Verify to develop stewardship reports on a weekly basis, and analyzes performance using the data. - Attends key weekly investment meetings, vendor/rep meetings, and shadows Lowe's team members on different areas of digital platforms and all desks to receive a well-rounded view of all Starcom operations. - Carries out campaign launch screenshots.

Education

• Loyola University ChicagoBachelor's degree, Public Relations and Advertising

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