Terenze Coleman

About

Growth and product marketing leader who builds zero-to-one acquisition and monetization engines. Currently owning the entire U.S. growth function at Musicow (music-tech startup), spanning paid acquisition, product-led growth, analytics infrastructure, and a $2M budget. Previously at TikTok, where I drove $19M+ in revenue launching ad products for clients like Disney, Netflix, and Spotify. Before that, programmatic media at Sony Pictures and RPA. I operate at the intersection of creative and analytical: producing music videos, building award-winning web experiences, and optimizing funnels for conversion and retention. Forbes 30 Under 30 (2026).

Experience

• IP Marketing Lead · Musicow07-01-2025 –

  Lead IP marketing initiatives and growth strategy, building the growth engine from zero with paid acquisition, product-led experiences, community, creators, partnerships, and lifecycle marketing.

• IP Marketing Manager · Musicow02-01-2025 – 07-01-2025

  Managed IP marketing efforts; helped scale growth initiatives and coordinate cross-functional teams.

• User Growth Marketing Manager · Musicow06-01-2024 – 02-01-2025

  1st U.S. Marketing Hire; led growth initiatives to expand User base and engagement.

• Digital Consultant09-01-2023 – 06-01-2024

  Orchestrated digital marketing strategies spanning artist management, e-commerce, influencer consulting, and multi-platform campaigns.

• Product Marketing Manager · TikTok03-01-2023 – 09-01-2023

  Led GTM and product marketing initiatives across the Media & Entertainment vertical; launched features, conducted market research, and built enablement tools.

• Technical Solutions Manager · TikTok12-01-2021 – 03-01-2023

  Drove product lifecycles from inception to launch; created sales collateral and tracking systems for user adoption.

• Programmatic Media Associate · Sony Pictures Entertainment03-01-2021 – 12-01-2021

  Managed programmatic campaigns and cross-functional collaboration to optimize performance across film campaigns.

• Digital Media Specialist, Programmatic · RPA03-01-2020 – 03-01-2021

  Led design and optimization of programmatic campaigns; managed 30+ campaigns; mentored team; developed strategic reports.

• Programmatic Associate · Media Storm05-01-2019 – 03-01-2020

  Managed programmatic campaigns, optimized bidding strategies, and supported financial transparency with partners.

• Digital Media Associate Intern · Centro01-01-2019 – 03-01-2019

  Supported programmatic campaigns, media planning, and cross-channel optimizations.

Education

• East Carolina UniversityBachelor of Business Administration - BBA, Marketing
• Product Marketing Alliance
• Xaverian Brothers High School

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