Thabina Ismail

About

Ex-Amazon Product Marketer specializing in messaging, positioning, email/lifecycle strategy, and GTM launch support for SaaS and e-commerce brands. I've built marketing programs from 0→1 and scaled them to serve millions of customers. Whether it's a new feature launch or optimizing an existing funnel, I translate product capabilities into customer outcomes that drive adoption and engagement. What I Can Help With... 💻 For SaaS & Tech Companies: - Product messaging & positioning - Onboarding and activation flows - Feature launch strategy & execution 📨For E-commerce & DTC Brands: - Lifecycle email programs (welcome, browse/cart abandon, win-back) - Subscription and repeat purchase strategies - Promotional campaign strategy & optimization - Email marketing and newsletters ⭐️ For Both: - Customer journey mapping & funnel optimization - Data-driven experimentation & A/B testing - Email audits & performance optimization Let's talk about your launch, lifecycle strategy, or messaging challenge. Send me a message with your goals.

Experience

• Product Marketing Manager II · Amazon10-01-2023 –

  Lead Product Marketing for Amazon Subscribe & Save, a $1B+ program. Sole PMM responsible for consumer, seller, and cross-category marketing strategy. Built and scaled seller investment campaigns automating outreach to 100K+ sellers, driving incremental impact. On track to deliver $200MM in OPS in 2025 through lifecycle retention, channel experimentation, and CX/tech roadmaps.

• Marketing Campaign Manager · Amazon06-01-2022 – 10-01-2023

  Transitioned outbound and cross-site marketing from manual blasts to evergreen, scalable programs across 30+ automated campaigns. Optimized targeting and creative to improve engagement, launched influencer and seasonal strategies, and partnered with senior stakeholders to align GTM priorities.

• Consumer Marketing Specialist · Amazon03-01-2021 – 06-01-2022

  Owned early lifecycle email campaigns and mapped customer journeys through sequencing and tailored messaging to drive adoption. Executed A/B tests on homepage placements, scaled engagement channels, and contributed to seasonal initiatives such as 12 Days of Deals to boost open rates and conversions.

• Business Analyst Intern · Amazon06-01-2020 – 09-01-2020

  Conducted cross-regional analysis of merchant onboarding using SQL/Excel; identified correlations between platform attributes and launch success; delivered end-to-end insights to leadership to guide strategy.

• Client Relations Specialist Intern · FIS06-01-2019 – 08-01-2019

Education

• Georgia State UniversityAssociate's degree, Business Administration
• Georgia State University - J. Mack Robinson College of BusinessBachelor of Business Administration - BBA, Computer Information Systems, Process Innovation

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