Tiffani Reese-Robinson

About

Hey, I’m Tiffani Reese — I design digital experiences that convert, retain, and feel good. I’m a hybrid unicorn: CRM strategist meets content storyteller. I’ve built automations, funnels, and lifecycle campaigns using tools like Webflow, Shopify, WordPress, Go High Level, Salesforce, and HubSpot—but I’ve also written the copy, mapped the UX, and branded the entire flow. With over 20 years of experience, I’ve worked extensively in e-commerce, digital marketing, and UX design, focusing on culturally-driven branding, audience psychology, and product-led growth. From helping DTC sellers flip product to designing seller journeys for resale platforms, I work at the intersection of storytelling, data, and behavior design. I also bring a background in graphic design and UI, with a sharp eye for visual clarity and storytelling. I design dashboards, product flows, and campaign creatives with Figma like it’s second nature—and I love turning abstract strategy into tangible interfaces users actually enjoy. I’m really passionate about building for culturally-driven audiences—fashion, music, entertainment—where loyalty is emotional, and content needs a pulse. Content without data is fluff, and data without story is forgettable. Let’s do better. Let’s connect if you’re building for culture, loyalty, or conversion.

Experience

• E-Commerce Merchandising Specialist · Airgas10/2023 – Present

  Manage digital product data and merchandising strategies for over 50,000 SKUs across e-commerce platforms. Analyze category performance to validate improvements and scale digital solutions. Collaborate cross-functionally with engineering, content, and UX teams to optimize user experience and product discoverability.

• Digital Product Strategist & Funnel Architect · Freelance/Consultant2018 – Present

  Developed full-funnel strategies for creators generating $25K - $80K/month. Designed and launched digital products (journals, courses, challenges, memberships). Built CRM automations that increased email revenue by 3x within 90 days. Led visual branding, product strategy, and UX for media influencers and podcasts. Consulted on revenue-share partnerships for multi-six-figure online businesses.

• Digital Sales & Marketing Consultant · MunaLuchi Bridal Magazine09/2020 – 06/2021

  Consulted B2B clients on digital positioning, UX Strategy, and Visual Storytelling. Created marketing funnels and improved client onboarding UX during COVID pivots. Hosted webinars teaching vendors how to optimize booking flows and digital marketing.

• Marketing & E-Commerce Specialist · Opti-Pak07/2019 – 03/2020

  Launched B2B e-commerce site with focus on design, packaging, and UX flow optimization. Developed SOPs to streamline fulfillment operations and UX processes. Designed packaging and built digital brand assets.

• Digital Marketing Coordinator | UX/UI Design · Holman Automotive05/2013 – 08/2017

  Designed email campaigns and CRM flows that boosted engagement and drove revenue. Collaborated with sales and product teams to create user-friendly promotional content. Contributed to +50% sales lift via well-timed promotions and customer journey mapping. Pitched and executed customer experience activations, integrating user feedback to refine future campaigns.

• Media & Talent Manager · Aries Eye (Satin Davis)2018 – 2018

  Managed talent and secured high-profile media opportunities. Developed digital branding, content strategy, and audience engagement initiatives to expand visibility and monetization.

• Assistant Manager, Salon Shoes · Nordstrom–

  Sold $287K in luxury goods in year one. Promoted. Styled. Trained. Closed.

• Residential Sales Consultant · Verizon–

  Top 3% sales performer in the Northeast. Over $5M/year sold in telecom.

• Digital Creator - The Unicorn Goddess · Brand Owner–

  Built and scaled a Shopify-based t-shirt line that cleared $13.5K in roughly 30 days. Used ClickFunnels, Meta Ads, MailChimp, and Canva to create and sell on-brand tees, content, and lifestyle assets. Managed all product design, marketing strategy, and customer journey touchpoints solo.

Education

• Rowan College at Burlington CountyAssociate of Arts and Sciences - AAS, Fashion/Apparel Design

Similar talent on Pangea

Madison A.Designer & Storytelling Creative | Brand Strategy, Social & Motion DesignNew York, NYJonathan B.Creative & Brand Strategist | Concept-to-Launch Leader | Storytelling, Systems, and Scalable Brand ExperiencesLas Vegas, NVBrad H.Product Designer crafting clean, conversion-focused UX/UI for eCommerce brands. Figma fan. Human-centered thinker. Always designing with purpose (and a touch of personality).Corvallis, ORHarrison K.Digital Product Designer | Product Design Specialist | Systems Thinking, Design Systems & CRONeptune Township, NJ