Tim Peckover

About

With a strong foundation in digital marketing and computer security investigation, I have built a dynamic career in marketing and community management. At Smile.io, I advanced from Growth & Content Marketing Specialist to Senior Manager, Marketing & Community, where I expanded the marketing team from 1 to over 10 members and quadrupled the installed merchant count to 100k by early 2022. My tenure also included scaling content output and SEO optimization, resulting in over 1.5 million blog pageviews. Additionally, I have freelanced as a content and marketing strategist for various ecommerce and SaaS companies. As the founder of The Care Collective Co., I championed social responsibility by donating 50% of profits to charities combating homelessness. My educational background includes a Digital Marketing Nanodegree from Udacity and a year of study in Computer Security Investigation at Sir Sandford Fleming College.

Experience

• Senior Manager, Marketing & Community · Smile.io05-01-2020

  Grew the marketing team from 1 to 10+ with managers, ICs, and freelancers spanning across content, community, social, growth, design, and demand generation. This included managing the Implementation team, Smile's front-line inbound sales/initial support/customer success team, who also work as IC's on marketing projects. Total installed merchant count increased by 4x while I lead the marketing team, hitting 100k in early 2022.

• Content Marketing Manager · Smile.io11-01-2019 – 05-01-2020

  Scaled Smile's content output and SEO optimization to increase Domain Authority, SERP rankings and featured snippets to generate over 1.5 million blog pageviews.

• Growth & Content Marketing Specialist · Smile.io07-01-2018 – 11-01-2019

  Contributed to the growth and content marketing efforts, likely focusing on creating and optimizing content to drive traffic and engagement.

• Freelance Content & Marketing Strategy // Fractional Content Lead · Freelance04-01-2021

  Freelance content marketing and copywriting for ecommerce, SaaS, and startups. The best marketing tells a story, how can we tell yours? Words published with: Mercury, Hashtagpaid, VTS, TaskHusky, Triple Whale, and more.

• Founder · The Care Collective Co.08-01-2017 – 01-01-2022

  The Care Collective Co. If we all give a little, then together we can give a lot. Social responsibility minded goods with 50% of profits going towards charities that are fighting to end homelessness.

Education

• UdacityNanodegree, Digital Marketing
• Sir Sandford Fleming College1st Year of Computer Security Investigation, Computer Security Investigation

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