Trinity Spears

About

With a Bachelor's degree in Fashion Merchandising from the University of North Texas, I have honed my skills in creative marketing and brand management across various roles. As a Creative Specialist at First Peoples Jewelers, I boosted social media engagement by 70% and increased online sales by 40% through strategic digital commerce initiatives. My tenure as Marketing Director at PINK PANACHE LLC saw an 800% increase in audience reach, driven by comprehensive paid media strategies and cohesive brand storytelling. At Posh Jewelry, I excelled in client relations, maintaining a 99% customer retention rate. As Social Media Director for 940s Kitchen and Cocktails, I achieved a 275% increase in content interactions. My experience as an in-house photographer and marketing intern at Sparekey Creative further refined my visual storytelling abilities. I am passionate about leveraging market insights and creative strategies to drive brand growth and customer engagement.

Experience

• Creative Specialist · First Peoples Jewelers01-01-2024 – 07-01-2024

  Conceptualized and created content for marketing campaigns, increasing social media engagement by 70%. Managed merchandising, sourcing, and production, reducing costs by 15% through effective supplier negotiations. Built and maintained strong customer relationships, resulting in a 25% increase in repeat business. Conducted market research and analyzed sales data, informing strategies that increased sales by 12%. Managed multiple projects simultaneously, delivering all on time and within budget. Developed and implemented digital commerce strategies, resulting in a 40% increase in online sales.

• Marketing Director · PINK PANACHE LLC05-01-2021 – 07-01-2024

  Ensured the Brand Vision was properly communicated across all marketing touchpoints resulting in an increased audience reach of 800%, increased account reach by 713%, and increased content interactions by 214% within the first 90 days. Identified and anticipated short and long-term business opportunities based on the integration and interpretation of macro consumer trends, competitive activity, and/or retail trends. Developed and implemented comprehensive paid media strategies, including online advertising, SEM, social media advertising, display advertising, and other relevant channels. Directed the production of all creative assets, and ensured they were delivered on time, within budget, and of the highest quality. Worked closely with cross-functional teams to create cohesive visual storytelling and to ensure strategic implementation of brand identities. Conceptualized all digital content and executed content creation across all accounts. Built, executed, and monitored ad-hoc campaigns and customer journeys across email and push.

• Showroom Assistant · Posh Jewelry05-01-2021 – 07-01-2024

  Provided research-backed trend analysis quarterly to ensure timely implementation of current trends. Translated relevant research, data, social trends, and culture into a tangible product development plan customized per line. Ensured Clients and Premier customers were receiving orders promptly, were satisfied with their purchase, and knew of upcoming market dates as well as new products to cultivate meaningful relationships with each of my accounts. Served as the lead project manager for both in-person and virtual events from initial creative design and pre-planning stages through to on-site execution to provide a seamless brand image and voice. Coordinate client meetings to evaluate performance, and identify client needs and development requests to maintain client relationships, resulting in retaining 99% of customers yearly. Built a Client Relations strategy focusing on existing top and emerging clients while also identifying opportunities to target new HNW clients for the Company with a focus on jewelry. In conjunction with the Client Relations team and Market Partners review all post-event learnings and use this intelligence to optimize the ROI of each event in addition to how we further enhance our relationships with our Clients.

• Social Media Director · 940s kitchen and cocktails08-01-2022 – 05-01-2024

  Created and implemented a marketing plan that resulted in increased organic audience reach by 30%, account reach by 100%, and content interactions by 275% within the first 30 days. Conducted extensive market research and utilized results to identify target market and demographics. Created audience-centric CRM strategies resulting in an increase of 50% audience interactions. Continually monitored performance and translated digital performance metrics into synthesized, actionable courses of action.

• In house photographer and marketing intern · Sparekey creative07-01-2023 – 03-01-2024

  Was an integral part of a high-volume photo studio, capturing visually appealing product photographs to be used across various platforms, including website, email, and social media. Facilitated correct placement of tonal values and color balance of images. Ensured color consistency across all images per product, matching images from different cameras and sets. Developed and maintained a comprehensive library of visual assets, ensuring easy access and organization. Input/updated file names, metadata, and keywords for all photography. Executed photoshoots, including location scouting, prop packing/shot labeling, and transporting shoot materials/equipment. Edited and retouched photographs using industry-standard software to enhance visual appeal while maintaining authenticity. Managed multiple photography projects simultaneously, adhering to deadlines and priorities.

Education

• University of North TexasBachelor's degree, Fashion Merchandising

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