Tyson DeWall

About

Builder and operator who ships real growth systems. E-commerce founder and self-taught automation developer with an end-to-end Shopify + Klaviyo + Meta Ads growth stack, plus production Python automations and AI-agent workflows. Combines hands-on DTC marketing (email/lifecycle, paid social, CRO, SEO) with technical execution (Python, REST APIs, AI-agent workflows) and B2B outreach expertise. Seeking an ownership-driven growth marketing, e-commerce, or automation/operations role.

Experience

• Founder & Operator · Velora Naturals02-01-2026

  ● Founded and operate a direct-to-consumer organic skincare brand end-to-end on Shopify — sourcing, formulation, branding, product line, and full storefront build. ● Designed and deployed a production marketing-automation system (7 Python modules) that pulls live data from the Shopify, Meta, and Klaviyo APIs to automate analytics, diagnostics, P&L / CAC / LTV reporting, and content generation. ● Built an automated content-and-social publishing pipeline (Notion → design export → scheduler) and own all email/lifecycle, paid social, SEO, and CRO.

• Athlete Partnerships Intern · Front Runner Sports2026

  ● Run research-driven B2B outreach matching professional athletes with brand sponsors. ● Built and executed personalized cold-email campaigns to 24+ brand decision-makers at VP/Director-of-Marketing level, with deep prospect research and fit analysis for each. ● Manage prospect pipeline and contact enrichment in Notion and Apollo.

• Student Manager · San Diego State University Baseball (NCAA Division I)07-01-2025

  ● Hired, onboarded, and lead a team of 7 student managers. ● Own day-to-day operations and logistics, coordinating daily practice and game-day execution with coaching staff.

• Operations & Coaching · SoCal Redbirds & SDSU Baseball2023 – 2025

  ● Managed operations across 8 teams; built data and reporting workflows using TrackMan and Synergy Sports.

• Sales Associate · Tilly's2023 – 2024

  ● Drove in-store sales and customer service; handled merchandising and floor operations in a high-volume retail environment.

Education

• San Diego State University — Fowler College of BusinessB.S., Business Administration: Management

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