Tzuyi Lee
Lead Product Designer | UI/UX Innovator
5 yrs experience · New York, NY · <10 hrs/week
About
My career began at Grindr, where I significantly enhanced user engagement and revenue through innovative design strategies. Currently, I am a Founding product designer at Dotarazzi, where I oversee the product team in launching MVPs through strategic management and collaboration. My expertise in UI/UX design and stakeholder communication has consistently driven positive outcomes.
Skills
Experience
- Lead Product Designer · Dotarazzi03-01-2024
Led the product team to launch the MVP through stakeholder management, strategic product and design management and cross-functional collaboration.
- Product Designer · Paktor08-01-2023
Revamped UI design, enhancing user engagement with a new design system and micro-animations that helped turn negative revenue to positive.
- Product Designer · Addepar06-01-2023 – 08-01-2023
Streamlined the file-uploaded notification system and target-file finding system for Financial Advisors and End Clients through in-depth user research, high-fidelity prototyping, and final design deliverables.
- Product Designer · Grindr07-01-2019 – 08-01-2022
Overhauled the Viewed Me feature, boosting user engagement by 111.45% and Average Revenue Per User by 8%. Transformed app engagement by initiating micro-animations using Lottie. Designed the Intro Offer, increasing conversions by 12% and completed purchases by 40%. Spearheaded the Store Page redesign, driving a 7.7% increase in Lifetime Value and a 5.6% rise in conversion rates. Elevated accessibility in the first completed design system building through close team collaboration.
Education
- School of Visual ArtsMaster's degree, Interaction design
- National Taiwan Normal UniversityBachelor's degree, Design Department
- Shanghai UniversityBachelor's degree (exchange student), Fine/Studio Arts, General
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