Vaishali Vashisht

About

As a Product Designer with 6 years of experience across B2B and B2C sectors, I've honed my expertise in travel, consulting, healthcare, and edtech. My passion lies in creating accessible and inclusive digital experiences. My academic foundation includes a Bachelor's in Communication Design and a Master's in both Visual Design and Human-Centered Design and Engineering. I've successfully contributed to impactful projects at leading organizations such as BBDO, Dorling Kindersley, Valuelabs, Samsung, the City of Bellevue, and SafeInsights.

Experience

• UX Designer · SafeInsights, Rice University01-01-2025

  Designing user flows, wireframes & prototypes for the SafeInsights MVP, focusing on user-centric design and intuitive navigation for diverse user roles (Researchers, Digital learning Platform, Safeinsights Admin etc). Iterating on designs based on user feedback from user interviews and usability testing, while actively collaborating with product managers and engineers.

• Product Designer (Capstone) · City of Bellevue, Washington01-01-2024 – 06-01-2024

  Decreased Bellevue Parks & Community Service website's information retrieval time by 60% by designing a search & filter system for 400+ interconnected pages, improving information findability. Simplified website navigation by 50% through intuitive grouping using card sorting and tree testing, reducing information hierarchy depth. Identified & resolved 6+ critical UX roadblocks through a usability audit, contributing to a 35% increase in user engagement. Championed accessibility for the platform by adhering to WCAG guidelines and creating an accessibility checklist for the team.

• Product Designer · Samsung Mobile01-01-2023 – 04-01-2023

  Conducted usability testing for the Samsung Z Flip 4 device, pinpointing 3 key areas for redesign in the cover screen, resulting in 100% adoption by Samsung for the Z Flip 5 device. Played a pivotal role in executing proposed improvements, optimizing cover screen utility, and attaining a 50% reduction in time on task and a 70% decrease in click rate in Samsung Z Flip 5 series.

• Senior Interaction Designer · ValueLabs09-01-2020 – 08-01-2022

  Established an AI-driven video editor to standardize the personalized video creation process at Vidboard.ai, resulting in a faster, affordable, and scalable video creation experience. This initiative contributed to a $20k monthly recurring revenue within just 2 months. Built a user-friendly Leasing Monk enterprise dashboard with over 70 screens, catering to the diverse needs of space owners, leasing agents, and regular users. Collaborated closely with stakeholders to ensure designs were both technically feasible and user-centric, resulting in a 55% improvement in task efficiency. Strategized and designed a B2C consumer-facing mobile app to streamline the space booking process, resulting in a 35% boost in booking conversions. Revamped Himalaya Wellness corporate and e-commerce website's brand identity, encompassing the creation of fresh wireframes, strategic information segregation, improved information architecture, and fresh visual identity guidelines. This resulted in a 37% surge in user engagement and a 25% boost in online e-commerce sales, significantly enhancing brand appeal, particularly among Gen Z users.

• Visual Designer · DK06-01-2018 – 08-01-2020

  Shaped the visual identity of DK Eyewitness travel guides by designing over 50 published books across series (Top 10, Eyewitness, Like a Local). Led the creation of design templates and style guides for the Top 10 series, ensuring consistency and efficiency for the entire design team. The redesign led to the success of bestsellers like DK Eyewitness Top 10 New York, Seattle, and Valencia, which achieved a 30% sales increase. Conceptualized and created 7 visually striking book covers, including RSPB Birds of Britain & Europe, Knots, and Musicals-2nd edition, in coordination with marketing, sales, and editorial teams.

Education

• University of WashingtonMaster of Science - MS, Human-Centered Design and Engineering
• Indian Institute of Technology HyderabadMaster of Design, Experience Design
• National Institute of Fashion Technology IndiaBachelor of Design, Communication Design

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