Valarie Kemp

About

Brand marketing leader with 9+ years of experience building culturally resonant campaigns that drive both brand equity and revenue growth. I’ve repositioned Awe Inspired into a fashion-forward fine jewelry house, generated $500K+ in 48 hours through a brand-aligned flash sale, and led buzzy launches for Cult Gaia, Sol de Janeiro, and Living Proof. My expertise spans brand strategy, influencer and celebrity partnerships, cultural storytelling, and experiential activations — all executed with a balance of creativity, data, and cross-functional leadership.

Experience

• Brand Manager · Awe Inspired2024-11-01 –

  At Awe Inspired, we design jewelry as a vehicle for self-empowerment. Celebrating diversity, intersectional feminism, and social justice is at the core of who we are and what we do. 20% of all proceeds benefit our incredible charity partners, each chosen for the direct impact they have on the lives of women overcoming adversity. Discover our collections: aweinspired.com Follow us on Instagram: aweinspired_

• Digital Manager · Infinity Creative Agency2023-02-01 – 2024-11-01
• Influencer Marketing Consultant · Freelance2022-02-01 – 2023-02-01

  - Effectively supported data-driven marketing and sales activities by developing and implementing creator driven marketing campaigns in line with current social media trends on Instagram, YouTube, and TikTok - Assisted with the planning of long-term creator marketing strategies - Discovered and vetted creators in line with client brand message and campaign goals - Built a network of high performing content creators to present to clients - Managed relationships between creators and brand clients - Created educational materials to encourage creator growth and monetization

• Influencer Talent Manager & Influencer Incubator Lead · Illuminate Social2021-03-01 – 2022-02-01

  - Managed an exclusive roster of digital talent by negotiating and strategizing their brand partnerships, rates, and content calendars - Oversaw the creator career growth by conducting regular analysis of content performance and monetization strategies - Created specific pitches to PR agencies and brands on behalf of talent - Analyzed campaign performance based on brand provided campaign KPIs - Explored additional methods of creator monetization including assisting in the first roll-out of Instagram's Affiliate program and overseeing the launch of creator brands - Developed and led a 12-week coaching program centered on nurturing, educating, and positioning creators on career monetization

• Integrated Marketing Manager · Regal Nails Salon & Spa LLC2018-12-01 – 2021-02-01

  - Developed campaign marketing strategies for franchisee locations by analyzing individual store target demographics and previous sales - Created and led national paid marketing campaigns for over 800 franchise locations to drive traffic - Increased qualified leads by 10x by implementing targeted paid ad campaigns - Implemented the first influencer marketing campaigns to drive traffic in highly competitive markets by researching and vetting highly engaged local creators - Planned and manage the website redesign and launch to match current brand objectives - Collaborated with international partners to oversee the marketing strategies for launches into UK and Mexico markets

• Corps Member · City Year2017-07-01 – 2018-12-01
• Marketing Coordinator · La Contea2017-02-01 – 2018-12-01

  - Coordinated physical marketing materials, social content, website content to increase local patronage - Optimized paid advertising budget by diversifying paid ad opportunities including social and local television and radio - Implemented social strategies in line with current social trends to increase following by 2x and overall engagement by 10x in six months - Designed and developed unique visual content for social channels to improve presence and brand awareness - Analyzed and reported on quarterly growth for social channels to evaluate the impact of social media efforts

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