Valeria Bogatyreva

About

I'm Valeria, a senior product marketing and go-to-market expert with a track record of helping tech, data, and developer companies launch new products and hit their growth and retention targets. My approach is to start with the customer and then dive into the product to pinpoint the perfect product-market fit that drives sustainable growth. I translate complex technologies into tangible value through developer- and sales-focused marketing, competitive intelligence, and customer-centric strategies. My work is metrics-focused and driven by customer impact. Core competencies include Strategy, Product Marketing, Positioning and Messaging, Go-to-market Strategy, Competitive Intelligence, Sales Enablement, Thought Leadership, Public Speaking, Cross-functional Projects, New Product Launch, SaaS Packaging, Open Source Marketing, Brand Launch, Analyst Relations, Customer Marketing, Content Marketing, SEO Optimization, Lead Generation Tools, and Social Media Marketing. Experienced in the tech and SaaS industries.

Experience

• Senior Solutions Marketing Manager · Percona2024-01-01 –

  Leading solutions marketing strategies for PostgreSQL, MongoDB, and MySQL offerings: - Owning the development of the value propositions and go-to-market strategies. - Maintaining analyst relations: briefings and market research to inform product positioning. - Competitive intelligence lead: creation and update of a dedicated CI space for 20+ competitors. - Advocating for customers: customer interviews and surveys to gather feedback and advocate for their needs in product development. - Liaison role: effective work across product management, engineering, sales, and customer success. - Lead Gen tool creator: research, back-end logic, prototype building, full-stack production supervision of marketing tools for lead generation. - Representing the company at industry events.

• Senior Product Marketing Manager · Percona2023-08-01 – 2024-08-01

  Leading strategic initiatives to effectively position and promote Percona offerings, drive market growth, and optimize customer engagement through comprehensive product analysis and impactful marketing strategies: - Competitive Intelligence Program - Customer Marketing Initiative - Launches of new products, repositioning of existing solutions.

• Product Marketing Manager · Percona2022-06-01 – 2023-08-01

  - Creating value proposition and messaging pillars for Percona's MySQL, MongoDB, and MariaDB open source products and services; - Designing campaign strategies and supporting demand gen; - Executing persona and voice of the customer research that contributes to product roadmap; - Hosting internal workshops to enhance the use of product marketing research; - Creating Sales enablement assets that convert!

• Product Marketing Manager, TuxCare Services · CloudLinux2021-06-01 – 2022-06-01

  - Responsible for messaging, positioning & campaign launches of the Live Patching Products. - Responsible for identifying the target audience and creating the target personas. - Development of GTM strategy. - Responsible for Sales Enablement Collaterals production

• Marketing Associate for Live Patching Products · CloudLinux2020-10-01 – 2021-06-01

  - Marketing support for AlmaLinux, a free Linux OS powered by the Community. Main Achievements: Launched AlmaLinux Webinar (100+ live users generated organically, 11K+ viewers after 2 months), developed and implemented social media campaign for the new product (1k+ community members in the first month), Marketing partnerships with influencers & podcasters (growth of the organic traffic & brand recognition) - Content Marketing - produced content briefs for product blog. Main Achievement: SEO-optimised content pieces improved the quality of MQLs; got into the top 3 for the highly competitive search query and have our article be featured in the snippet

• Assistant to KernelCare Marketing Team · CloudLinux2020-07-01 – 2020-10-01

  - Responsible for Email Marketing: implemented a strategy to improve metrics of the monthly newsletter. Main achievements - the continued growth of email subscribers due to relevant content; attributed revenue. - Email Lead Nurturing - developed & set up nurturing workflows for trial users. Main achievements - set up HubSpot workflows integrated with internal customer portal; Increased the number of active trial users by 38%. - Blogs & social media - daily publishing on HubSpot.

• Intern at the Operations and Programmes Department · EU-Russia Civil Society Forum2018-02-01 – 2018-05-01
• Intern · Assemblée nationale2016-05-01 – 2016-06-01

Education

• University of YorkBachelor of Arts - BA, Politics and International Relations
• Sciences PoYear Abroad, European Politics and Public International Law
• Royal Holloway, University of LondonFoundation degree, Social Sciences

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