Vicky Gore Harris

Vicky Gore Harris

I turn disruptive tech into category-defining brands | GTM Strategist | Brand & Category Architect | Growth Partner to Tech Startups & Scaleups

20 yrs experience · Lakeland, FL · <10 hrs/week

About

I help deep-tech and mission-driven startups transform complex innovation into breakout brands and go-to-market engines that drive traction, visibility, and market leadership. For more than two decades, I’ve worked alongside visionary founders and executive teams to turn bold ideas into category-defining companies — leading GTM strategy, brand architecture, and demand generation across enterprise software, SaaS, cybersecurity, cleantech, and aviation. From launching first-generation cloud services to building the world’s first per-seat on-demand jet service, I specialize in crafting strategic narratives and creating the commercial momentum that disruptive technologies need to succeed. I’m at my best when guiding early- and growth-stage companies from zero to scale— translating innovation into messaging that resonates, programs that convert, and brands that lead. Let’s connect if you're building what’s next and need a strategic growth partner to help you break through and lead your market. What I bring to the table: • GTM strategies that cut through noise and position you to win. • Demand engines that build pipeline of qualified leads. • Visibility gains that accelerate revenue, growth, and credibility.

Skills

Brand DevelopmentBrand StrategyContent CreationContent StrategyDigital MarketingGo-to-market StrategyLead GenerationLeadershipMarket AnalysisMarket ResearchMarketing StrategyProduct MarketingPublic RelationsStart-ups

Experience

  • Marketing Consultant · 1touch.io05-01-2023 – 01-01-2026
  • Marketing Consultant · Spirion09-01-2020 – 04-01-2023
  • Vice President, Marketing · Joi Scientific04-01-2015 – 11-01-2019
  • Director, Marketing · VirtualWorks04-01-2009 – 04-01-2015
  • Director, Marketing · DayJet01-01-2002 – 11-01-2008
  • Senior Marketing Manager · Citrix07-01-1993 – 01-01-2002

Education

  • Tulane University - A.B. Freeman School of BusinessMBA, Marketing, Management, International Business
  • Spring Hill CollegeBA, Business Communications with Minor in Marketing

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