Wesley Bancroft

About

With 17 years of experience in branding and product design, helping Fortune 1000 companies to startups, I've seen every brand under the sun. I'm building a new kind of design agency to help other creatives to unlock their creative work and generate more engagement. Introducing → www.work.inc. What we do: Create case study visuals, post daily creative content for your agency brand, showcase your work on all your socials, get you featured on multiple platforms, get your hidden work seen, create infographics around your design process, and partner closely with agencies as a creative distribution partner. See more at www.work.inc (Launching soon).

Experience

• Creative Director + Founder · Work, Inc.2025-01-01 –

  The agency accelerator /// www.work.inc

• Creative Director + Founder · Lunour2018-01-01 –

  Branding and product design studio — Lunour.com

• Lead Product Designer · Curri2022-04-01 – 2024-12-01

  Rebranded the company. Oversaw and produced all aspects of design including web design & development, product design on both the customer and driver side, created video and animated content, created a comprehensive UI design system, launched two new apps including the Curri Routes App for both customers and drivers, and worked closely with leadership to think strategically about the brand and products. $42m in investment was raised during my time as Lead Designer, along with a tremendous growth trajectory.

• Lead Designer · Looped2021-04-01 – 2022-04-01

  Rebranded the company in-house. Lead a ground-breaking entertainment company through marketing, building amazing product and features, brand strategies, and new visual design approach.

• Design Lead · Wheels2018-08-01 – 2021-04-01

  1st hire at Wheels. Was leading design on every level, including branding the company, product design, web design and development, marketing, copy and content, social, eCommerce, supporting our hardware team, photography, and more. Helped the founders to raise millions of capital in the process.

• Design Partner · Peate ventures, LLC2017-01-01 – 2018-01-01

  Worked on cultivating the PV brand for the public.

• VP of Design · Avinew2017-01-01 – 2018-01-01

  Formerly known as DRIAV. I led our team of in-house designers, managed all branding and social strategies, designed public facing applications, including website, mobile apps, web apps, admin tools and sales apps. Managed all UI/UX output and pattern libraries. Designed business strategies and facilitated investor presentations and messaging.

• Head of Design · Hixme2015-01-01 – 2017-01-01

  Rebranded the company, hired and led our team of in-house designers, managed all brand, marketing and social media strategies, designed the entire client-facing platform, website, mobile apps, help center, as well as designed all admin and sales tools, and managed all UI/UX output and pattern libraries.

• Senior Designer · Spokeo2014-01-01 – 2015-01-01

  Headed the rebranding of the company, along with designing mobile applications. Worked closely with the development team as a UI/UX Designer.

• Application Developer · PennyMac Loan Services, LLC2013-01-01 – 2014-01-01

  Led a team of developers and designers to create a cohesive, branded and proprietary pattern library. Helped to launch their mortgage calculator on both iOS and the web.

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