Zain Farrukh

About

Performance-driven Creative Designer with 3+ years of experience creating high-converting paid social creatives for FMCG, food, lifestyle, and consumer brands. Skilled in Meta ad design, conversion-focused creative strategy, and scroll-stopping static creatives built around visual hierarchy, consumer psychology, and performance marketing principles. Experienced in rapidly iterating ad concepts based on trends, engagement patterns, and platform behavior. Built a proprietary AI ad creative engine using multi-layered prompt filters to streamline concept generation, iteration, and visual quality control with human-led creative direction.

Experience

• Graphic Designer · Paid Social & Meta Ads · 7 Figures · 7 Figures (7figures.pk)09-01-2024 – 03-31-2026

  • Designed 50+ static Meta ad creatives/month across 10+ client accounts in food, lifestyle, and consumer verticals, delivering scroll-stopping visuals grounded in direct-response principles. • Built conversion-focused layouts with strong visual hooks, offer hierarchy, and CTA prominence, consistently achieving 2–4% CTR on Meta campaigns. • Produced iterative creative variations per brief to support A/B testing, systematically combating ad fatigue and extending campaign lifespan across active paid social accounts. • Partnered with media buyers to translate performance briefs into platform-native creatives across Meta placements (feed, stories, reels, carousels). • Integrated AI tools (Midjourney, Ideogram) into production workflows, increasing iteration output by 3x without sacrificing creative quality.

• Management Trainee · Retail Marketing · National Foods Limited07-01-2023 – 09-30-2024

  • Created Marketing visuals for one of Pakistan's largest FMCG brands, supporting national-scale campaigns across multiple product lines. • Designed brand manuals, retail POS assets, and in-store campaign collateral ensuring brand integrity across all touchpoints. • Adapted master brand visuals into multiple formats for digital, social, print, and retail channels. • Gained enterprise-level exposure to FMCG marketing strategy, campaign execution timelines, and cross-departmental creative collaboration at scale.

Education

• Habib UniversityBA, Communication & Design

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